In this episode, Crispin Read explores the most fundamental question in product marketing - what is a product? He describes how product proliferation happens, why it is damaging and how to prevent it. To learn more, please check out article "What is a product?" on productmarketinghive.com. 

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Bruno Aziza and Crispin Read discuss the story behind the turnaround of Oracle Gartner Magic Quadrant: how Bruno’s team embraced the feedback of the community (customers, partners, and analysts) to reshape the direction of the Oracle Analytics strategy and its entire go-to-market. Bruno shared his thoughts on what makes a great Product Manager, how product management is evolving, and the future of product-led business. 

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John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of PMM Hive discuss careers in Product Marketing Management. They talk about how to get started in product marketing, what it takes to excel as a PMM, and how product marketers can advance into other roles such as product or marketing leadership. 

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Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot market? They talk more about how to know what kind of market you are in and how to approach positioning, messaging and branding in these very different scenarios. 

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This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. We will be interviewing thought leaders, marketing and product legends. Join us to explore more. All rights reserved. © Product Marketing Hive.

All rights reserved. © Product Marketing Hive.