In this first episode of DoubleThink, Malcolm and Josh revisit the “vibe shift” of the US election when President Biden dropped and the world got coconut-pilled by Kamala Harris, along with predictions of what comes next.

DoubleThink is conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.

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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: [email protected]

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Cohosts: Josh Belhumeur and Malcolm Critcher

Social media creates an environment where propaganda becomes our default mode of expression. Because everyone is a brand.

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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: [email protected]

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Cohosts: Josh Belhumeur and Malcolm Critcher

Story Editor: Matt Decker

Producers: Jaclyn Hubersberger and Reed Chandler

Additional Audio Engineering: Paul Injeti

Original music: Josh Belhumeur

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“Big Red Boot.” MSCHF. https://mschf.com/shop/big-red-boot/

“Black Panther (soundtrack).” Wikipedia. https://en.wikipedia.org/wiki/Black_Panther_(soundtrack)

Bradley, Bill. 2022. “US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022.” Adweek.

https://www.adweek.com/convergent-tv/us-advertising-sales-projected-to-pass-300-billion-for-first-time-ever-in-2022/

Ferere, Cassell. 2021. “Brand Blasphemy? What Nike’s Move To Sue MSCHF For Lil Nas X ‘Satan Shoes’ Tells Us About Pop Culture.” Forbes. https://www.forbes.com/sites/cassellferere/2021/03/30/nikes-move-to-sue-mschf-for-its-lil-nas-x-satan-shoes-tells-us-about-pop-culture/?sh=58f905dc55fc

Huddleston Jr., Tom, and Zachary Green. 2022. “Liquid Death CEO Mike Cessario: We chose 'the dumbest possible name' for water.” CNBC. https://www.cnbc.com/2022/11/26/liquid-death-ceo-mike-cessario-we-chose-the-dumbest-possible-name-for-water.html

Museum of Broadcast Communications Encyclopedia of Television. 1997. “Colgate Comedy Hour, The.” Television Academy Interviews. https://interviews.televisionacademy.com/shows/colgate-comedy-hour-the

Silbert, Jake. 2021. “MSCHF's At All Costs Clothing Line Plays With Prices.” Highsnobiety. https://www.highsnobiety.com/p/mschf-at-all-costs-clothing-line/

Silbert, Jake. 2021. “MSCHF's Guns 2 Swords took The Met Gala, Thanks to Grimes.” Highsnobiety. https://www.highsnobiety.com/p/mschf-guns-2-swords/

Suess, Jeff. 2017. “Our history: P&G put the 'soap' in 'soap opera.'” Cincinnati Enquirer. https://www.cincinnati.com/story/news/2017/10/04/our-history-p-g-put-soap-soap-opera/732149001/

Whitten, Sarah. 2023. “Barbie is highest-grossing domestic film release in 2023.” CNBC. https://www.cnbc.com/2023/08/24/barbie-is-highest-grossing-domestic-film-release-in-2023.html

“Your Hit Parade.”  Wikipedia. https://en.wikipedia.org/wiki/Your_Hit_Parade

Our discomfort with propaganda puts us on a quest for authenticity, but do we even know what that means anymore?

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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: [email protected]

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Cohosts: Josh Belhumeur and Malcolm Critcher

Story Editor: Matt Decker

Producers: Jaclyn Hubersberger and Reed Chandler

Additional Audio Engineering: Paul Injeti

Original music: Josh Belhumeur

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Dember, Greg. 2018. “Eleven Metamodern Methods in the Arts.” Medium. https://medium.com/what-is-metamodern/after-postmodernism-eleven-metamodern-methods-in-the-arts-767f7b646cae

Dreith, Ben. 2023. “Siegel+Gale creates "authentic" branding for US Army.” Dezeen. https://www.dezeen.com/2023/04/06/us-army-branding-siegelgale/

Flight, Thomas. 2023. “Why Do Movies Feel So Different Now?” YouTube. https://www.youtube.com/watch?v=5xEi8qg266g

McPherson, Steve. 2013. “Image Is Nothing: Grant Hill and His Amazing '90s Sprite Ads.” Grantland. https://grantland.com/the-triangle/image-is-nothing-grant-hill-and-his-amazing-90s-sprite-ads/

“OK Soda: The strange, nihilistic Nineties soda that only lasted seven months.” 2022. MeTV. https://www.metv.com/stories/ok-soda-the-strange-nihilistic-nineties-soda-that-only-lasted-seven-months

Resnick, Brian. 2017. “Trump supporters know Trump lies. They just don't care.” Vox. https://www.vox.com/2017/7/10/15928438/fact-checks-political-psychology

Salvanto, Anthony, Kabir Khanna, Jennifer De Pinto, and Fred Backus. 2023. “CBS News poll finds Trump's big lead grows, as GOP voters dismiss indictments.” CBS News. https://www.cbsnews.com/news/trump-poll-indictments-2023-08-20/

Schulman, Michael. 2014. “Everything is Going to Be OK.” Believer Magazine. https://www.thebeliever.net/everything-is-going-to-be-ok/

Sorgatz, Rex. 2022. “25 Highest-Rated Shows of the '90s.” TV Insider. https://www.tvinsider.com/list/highest-rated-shows-of-the-90s/#show2

“Stress in America 2022: Concerned for the future, beset by inflation.” 2022. American Psychological Association. https://www.apa.org/news/press/releases/stress/2022/concerned-future-inflation

Wallace, David F. 2000. “David Foster Wallace on John McCain: ‘The Weasel, Twelve Monkeys, and the Shrub.’” Rolling Stone. https://www.rollingstone.com/politics/politics-features/david-foster-wallace-on-john-mccain-the-weasel-twelve-monkeys-and-the-shrub-194272/

Propaganda helps usher in a new form of tribalism and the modern culture war.

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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: [email protected]

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Cohosts: Josh Belhumeur and Malcolm Critcher

Story Editor: Matt Decker

Producers: Jaclyn Hubersberger and Reed Chandler

Additional Audio Engineering: Paul Injeti

Original music: Josh Belhumeur

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Bernays, Edward L. 2004. Propaganda. Ig Publishing.

“#BrandsGetReal: Brands Creating Change in the Conscious Consumer Era.” 2019. Sprout Social. https://sproutsocial.com/insights/data/brands-creating-change/

Brooks, Khristopher J. 2023. “Ron DeSantis threatens Anheuser-Busch over Bud Light marketing campaign with Dylan Mulvaney.” CBS News. https://www.cbsnews.com/news/florida-ron-desantis-bud-light-dylan-mulvaney-anheuser-busch/

“Corporate Social Responsibility: A Brief History.” Association of Corporate Citizenship Professionals. https://accp.org/resources/csr-resources/accp-insights-blog/corporate-social-responsibility-brief-history/

Disney Parks. 2022. “Write The Next Chapter Of Your Life With Disney | Storyliving by Disney.” YouTube. https://www.youtube.com/watch?v=NsvA8ZkdL4Q

Dockterman, Eliana. 2016. “Budweiser Just Renamed Its Beer 'America.'” Time. https://time.com/4324384/budweiser-america-rename-beer/

“The Dove Self-Esteem Project.” Dove. https://www.dove.com/us/en/dove-self-esteem-project.html

Ellul, Jacques. 1965. Propaganda: The Formation of Men's Attitudes. Vintage Books. https://ratical.org/ratville/AoS/Propaganda-JE-Vintage1973.pdf

Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D'Agostino. 2004. “THE REAL TRUTH ABOUT BEAUTY: A GLOBAL REPORT” 

Findings of the Global Study on Women, Beauty, and Well-Being.” Club of Amsterdam. https://www.clubofamsterdam.com/contentarticles/52%20Beauty/dove_white_paper_final.pdf

Farhi, Paul. 1991. “THE ORIGINAL SPIN DOCTOR.” The Washington Post. https://www.washingtonpost.com/archive/lifestyle/1991/11/23/the-original-spin-doctor/109f782a-5964-4d99-94f7-b4b666bc1f74/

“15 years of Axe Effect: the world's most sexist advertising campaign.” 2011. This is not ADVERTISING. https://thisisnotadvertising.wordpress.com/2011/11/07/15-years-of-axe-effect-the-worlds-most-sexist-advertising-campaign/

Giardina, Henry. 2023. “Bud Light Has Always Been Super Queer, Actually.” INTO more. https://www.intomore.com/culture/bud-light-has-always-been-super-queer-actually/

Klee, Miles. 2023. “‘Woke’ Companies Don’t Go Broke, and the Profits Prove It.” Rolling Stone. https://www.rollingstone.com/culture/culture-features/woke-companies-broke-profits-1234710724/

Luttrell, Andy. 2016. “Cognitive Dissonance Theory: A Crash Course.” YouTube. https://www.youtube.com/watch?v=9Y17YaZRRvY

“Making a Difference in Racial Equity.” 2020. Walmart.https://corporate.walmart.com/news/2020/06/05/making-a-difference-in-racial-equity

Morel, Lindsey. 2009. “The Effectiveness of the Dove Campaign for Real Beauty in Terms of Society and the Brand.” SURFACE at Syracuse University. https://surface.syr.edu/cgi/viewcontent.cgi?article=1479&context=honors_capstone

Olson, Alexandra, Kate Brumback, and Matt Ott. 2020. “'A slap in the face:' Goya faces boycott over Trump praise.” AP News. https://apnews.com/article/02dc77e29f848bebbc4e1434df056864

Perjurer, Kevin. 2022. “Disney Channel's Theme: A History Mystery.” YouTube: Defunctland. https://www.youtube.com/watch?v=b_rjBWmc1iQ

“21st Century Ad Campaigns: See all Top 15 Winners and eBook.” 2015. Ad Age. https://adage.com/article/news/advertising-age-s-21st-century-ads-top-15-ad-campaigns/296525

Wamsley, Laurel. 2023. “In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash.” NPR. https://www.npr.org/2023/06/30/1185356673/trans-influencer-dylan-mulvaney-bud-light-backlash

Youn, Soo. 2018. “Nike sales booming after Colin Kaepernick ad, invalidating critics.” ABC News. https://abcnews.go.com/Business/nike-sales-booming-kaepernick-ad-invalidating-critics/story?id=59957137

Previous propaganda techniques struggled to work with the boomer generation in a period of social unrest – until Madison Avenue had a breakthrough.

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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: [email protected]

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Cohosts: Josh Belhumeur and Malcolm Critcher

Story Editor: Matt Decker

Producers: Jaclyn Hubersberger and Reed Chandler

Additional Audio Engineering: Paul Injeti

Original music: Josh Belhumeur

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Beens, Robert E. 2021. “We must stop the sale, manipulation, or theft of our data.” Fast Company. https://www.fastcompany.com/90597583/data-privacy-startpage-founder

Bernays, Edward L. 2004. Propaganda. Ig Publishing.

Curtis, Adam. 2020. “The Century of the Self - BBC Documentary (2002).” YouTube: Gnosis Documentaries https://www.youtube.com/watch?v=jymMjNc0igI

“First Measured Century: Interview: Daniel Yankelovich.” PBS. https://www.pbs.org/fmc/interviews/yankelovich.htm

Greenberg, Udi. “Freud and the Miseries of Politics.” The New Republic. https://newrepublic.com/article/165265/freud-miseries-politics-samuel-moyn-civilizations-discontents-review

Hampton, Fred, and Black Panther Party. “I Am A Revolutionary” speech.

“Human Potential Movement.”  Wikipedia. https://en.wikipedia.org/wiki/Human_Potential_Movement

“Mechanisms of Social Movement Suppression – Defend Dissent.” Oregon State University. https://open.oregonstate.education/defenddissent/chapter/social-movement-suppression/

Munteanu, Cătălin C., and Andreea Pagalea. 2014. “Brands as a Mean of Consumer Self-expression and Desired Personal Lifestyle.” Procedia - Social and Behavioral Sciences 109 (January): pgs. 103-107. https://www.sciencedirect.com/science/article/pii/S1877042813050593

“1980s: Commerce.”  Encyclopedia.com. https://www.encyclopedia.com/history/culture-magazines/1980s-commerce

Rafferty, John P. “America's Boomer Generation.” Britannica. https://www.britannica.com/story/americas-boomer-generation

“7 Lessons From the Golden Age of Advertising That Still Apply.” MoreBusiness.com. https://www.morebusiness.com/lessons-from-the-golden-age-of-advertising/

“Statistical Abstract of the United States 1982-83.”  U.S. Census Bureau. https://www.census.gov/history/pdf/1978tvsets.pdf

Following the Great War, Edward Bernays and his contemporaries used the power of propaganda to forever change marketing, and all of Western culture.

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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: [email protected]

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Cohosts: Josh Belhumeur and Malcolm Critcher

Story Editor: Matt Decker

Producers: Jaclyn Hubersberger and Reed Chandler

Additional Audio Engineering: Paul Injeti

Original music: Josh Belhumeur

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Ambar, Saladin.  “Woodrow Wilson: Foreign Affairs.” Miller Center. https://millercenter.org/president/wilson/foreign-affairs

Barnes, Bart. “PUBLIC RELATIONS PIONEER EDWARD L. BERNAYS DIES.” Washington Post, March 10, 1995. https://www.washingtonpost.com/archive/local/1995/03/10/public-relations-pioneer-edward-l-bernays-dies/985793a8-4bb2-4a98-b54f-7efdf892f5f6/

Beens, Robert E. 2021. “Companies are selling, manipulating, or stealing data. It’s time to do something about it.” Fast Company. https://www.fastcompany.com/90597583/data-privacy-startpage-founder

Bernays, Edward L. 2004. Propaganda. Ig Publishing.

“The Brutal Realities of World War I.” 2020. Facing History & Ourselves. https://www.facinghistory.org/resource-library/brutal-realities-world-war-i

Buffalo News. “EDWARD L. BERNAYS, 103, DIES; WAS PIONEER IN PUBLIC RELATIONS.” March 10, 1995. https://buffalonews.com/news/edward-l-bernays-103-dies-was-pioneer-in-public-relations/article_53e7d43b-e323-5c8b-a682-32925d29d061.html

Curtis, Adam. 2020. “The Century of the Self - BBC Documentary (2002).” YouTube: Gnosis Documentaries. https://www.youtube.com/watch?v=jymMjNc0igI

Daly, Christopher B. 2017. “How Woodrow Wilson's propaganda machine changed American journalism.” The Conversation. https://theconversation.com/how-woodrow-wilsons-propaganda-machine-changed-american-journalism-76270

“EAA: Timeline.”  Duke University Libraries. https://library.duke.edu/rubenstein/scriptorium/eaa/timeline.html

“Edward Bernays – the Father of 'Spin'” 2017. Global Policy Institute. https://gpilondon.com/publications/edward-bernays-the-father-of-spin

Fedewa, Joe. 2023. “Here's Why You'll Never See Movie Villains Use iPhones.” How-To Geek. https://www.howtogeek.com/832279/heres-why-youll-never-see-movie-villains-use-iphones/

Greenberg, Udi. 2022. “Freud and the Miseries of Politics.” The New Republic. https://newrepublic.com/article/165265/freud-miseries-politics-samuel-moyn-civilizations-discontents-review

Gregersen, Erik. 2023. “Edward Bernays | Propaganda, Public Relations & Advertising.” Britannica. https://www.britannica.com/biography/Edward-Bernays

Hatcher, Dan. 2015. “The Father of Spin: Edward L. Bernays and the Birth of Public Relations” by Larry Tye.” The Siding Spring. https://thesidingspring.com/2015/09/04/the-father-of-spin-edward-l-bernays-and-the-birth-of-public-relations-by-larry-tye/

Held, Lisa. 2009. “Psychoanalysis shapes consumer culture.” American Psychological Association. https://www.apa.org/monitor/2009/12/consumer

“History of advertising.”  Wikipedia. https://en.wikipedia.org/wiki/History_of_advertising.

The Independent. 1995. “OBITUARY: Edward Bernays” March 22, 1995. https://www.independent.co.uk/news/people/obituary-edward-bernays-1612237.html

Lubin, Gus. 2013. “Birth of Consumer Culture.” Business Insider. https://www.businessinsider.com/birth-of-consumer-culture-2013-2

“Milestones: 1914–1920 - The League of Nations, 1920.” Office of the Historian. https://history.state.gov/milestones/1914-1920/league

The New York Times. “Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103.” March 10, 1995. https://www.nytimes.com/1995/03/10/obituaries/edward-bernays-father-public-relations-leader-opinion-making-dies-103.html

NPR. 1995. “Edward Bernays.” March 11, 1995. https://www.npr.org/1995/03/11/1005340/edward-bernays

O'Toole, Patricia. 2018. How the US Government Used Propaganda to Sell Americans on World War I | HISTORY. https://www.history.com/news/world-war-1-propaganda-woodrow-wilson-fake-news

“Purity, Pornography, and Eugenics in the 1930s (Parts I & II).” 2022. Textbook History. https://textbookhistory.org/purity-pornography-and-eugenics-in-the-1930s/

Reeve, Michael. 2018. “Smoking and Cigarette Consumption | International Encyclopedia of the First World War (WW1).” 1914-1918-online. International Encyclopedia of the First World War. https://encyclopedia.1914-1918-online.net/article/smoking_and_cigarette_consumption

Smith, Erika C. 2018. “Organization of War Economies (USA).” 1914-1918-online. International Encyclopedia of the First World War. https://encyclopedia.1914-1918-online.net/article/organization_of_war_economies_usa

Statement by the President in Address to the Nation. 2001. George W. Bush White House.

Tye, Larry.  “The Father of Spin.” The New York Times. https://archive.nytimes.com/www.nytimes.com/books/first/t/tye-spin.html

“Women and smoking.”  Wikipedia. https://en.wikipedia.org/wiki/Women_and_smoking#cite_note-15

“World War I casualties.”  U.S. Census Bureau.https://www.census.gov/history/pdf/reperes112018.pdf

Creative Directors and cultural theorists Josh & Malcolm uncover the marketing profession’s delusions about the origins, techniques and cultural impact of the work they do.

Follow them through an immersive narrative investigating how propaganda became the foundation of all consumer marketing, its omnipresence and evolution across generations of media, and the consequences we are facing today.

You’ll never think of propaganda – or marketing – the same way again.