A fast food chain integrated Bitcoin payments in a matter of weeks, and same-store sales went up 10%. That’s not a marketing stunt. That’s the flywheel starting to turn.

Will Reeves, CEO of Fold, joins Jordan to break down what Bitcoin adoption actually looks like for businesses right now — and why the companies moving early are building advantages that will be almost impossible to close later.

🇬🇧 Join the UK Bitcoin Business Network here:

https://bitcoincollective.co/bbn/

CONTACT JORDAN:

X: https://x.com/JayW132

LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/

Email: [email protected]

CONTACT WILL:

LinkedIn: https://www.linkedin.com/in/will-reeves/

Website: https://x.com/willreeves

TIMESTAMPS

00:00 Intro — Every Business Activity Should Earn You Bitcoin

01:00 What Is Fold and How Does It Work?

06:00 Bitcoin Rewards — Meeting People Where They Are

10:00 Why Most People Get Into Bitcoin Through Skin in the Game

15:00 Will’s Personal Bitcoin Origin Story

20:30 Fold for Business — How It Started

24:00 The Steak and Shake Bitcoin Bonus Programme

28:00 Will Businesses Start Rewarding Customers in Bitcoin?

32:00 Why the Infrastructure Flywheel Is Finally Ready

36:30 The Supply Chain Effect — Bitcoin Daisy-Chaining Through Industries

46:00 Fold Is Not a Bitcoin Treasury Company — Here’s Why

49:30 “Bitcoin Is Not the Goal. The Life It Enables Is.”

54:00 What’s Coming Next for Fold and Bitcoin Business Adoption

READ OUR NEWSLETTER:

https://newsletter.bitcoincollective.co/

LISTEN / SUBSCRIBE:

Spotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eec

Apple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613

Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWN

YouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1

All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.

⸻

EDITED BY JAMES PEARCE

LinkedIn: https://www.linkedin.com/in/james-pearcesf/

Available now on YouTube and all major podcast platforms.