Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves. 

Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College. 

In this episode, I cover: 

• The two parts of your subject line you need to know
• Top tips for open-me subject lines, from Bossy.'s creative copywriter, Anna
• A sneak peek into our process for writing fun (+ effective) subject lines
• Our subject line examples for welcome, post-purchase, abandoned cart + winback emails, using the two custom brands created for Bossy. Copy College

For more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. 

Wanna be friends?

• Bossy. Copywriting 
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• @alycealyce Instagram 
• @bossy.copywriting Instagram

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.