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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing episodes
- For Doug Bain wherever he may be
Welcome to episode #244. On the show: Monetizing ears; UberMedia launches Location Visit Optimization; The world's first virtual reality theme park called The Void; The world's first artificially intelligent ad; MotorMood's emoticons for drivers; Audi, BMW & Daimler acquire Nokia's Here; xAd's Global Location Snapshot; Nordstrom's rooftoop Instagram installation. Our resource of the week is social video sharing app Beme.
Full show notes can be found here.
0 min - Groceries are hot + Ian Dallimore of Lamar
Welcome to episode #243. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google's Eddystone beacon initiative; Spotify's musical map of the world; Enplug's digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes; 800 Square Feet is Canada's first shopping apartment; the GPS turns 20 and so does Amazon. Our special guest is Ian Dallimore, Director of Innovation and Digital Strategy for Lamar.
Full show notes can be found here.
0 min - Go on take the money and run
Welcome to episode #242. On the show: AOL/Verizon may be Millenial Media; Shape-changing interfaces; Big Gay Ice Cream uses beacons; Gimbal's new U-series beacon; Rubicon Global's quest to be UBER for your trash; Bulmer's #livecolourful bar; MakersCafe; Spark's Women on the map; Waze's RideWith ride sharing; Hands-free Tinder for Apple Watch. Chuck Martin visits to talk about mobile and flying.
Full show notes can be found ">here.
0 min - Location IS the OS + Jeff White of Gravy
Welcome to episode #241. On the show: Avaya's bus shelter soccer shootout; Beacons on busses by Proxama & Exterion Media; Apple patents high fives & location-based tasks; The ATM for food by Oasis24Seven; Selfridges Tiffany & Co brings flagship store to augmented reality; Starbucks taps Lyft for free frap deliveries; Systeme U's transparent food; Thalys' sounds of the city; Dentyne #followfood; Uber acquires mapping team from Microsoft; TCS acquires Loctronix. Special guest is Jeff White of Gravy. Resource is the Kahuna Mobile Marketing Index
Full show notes can be found here.
0 min - The summer vacation show
Welcome to episode #240. On the show: We take a look at tools, services and technologies that will make your summer vacation better - no babysitting included. We feature stories about: Google Photos; Mr. Everything; PayPal and Uber; Foursquare's mayor mea culpa; the KeepTrax app; Google's Sidewalk Labs; Trending places on Instagram; Samsung's safety truck; the Space Case 1; Piano, Push, Play + a bonus Pizza story.
Full show notes can be found here.
0 min - Would you believe we are twins?
Welcome to episode #239. On the show: Parkour Method; Roku & Innovid team up; VenueLabs acquired by Groupon; Amazon testing On My Way delivery service?; Ted Baker launches online virtual store with 360 degree panorama technology; Reachi uses a mesh network to help the Red Cross; Snapchat's Geofilters become ads; Lanes for texting in Antwerp; AdTile launches the Motion Store; NASA is getting into air traffic controlling...for drones.
Full show notes can be found here.
0 min - Mapping the magnetic genome
Welcome to episode #238. On the show: Thync's digital drug; Google's Location Aware Search; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbury; Facebook gives away beacons for free; Le Petit Chef entertains on your dinner plate. Our resource this week is The Meaning of Local from xAd.
Full show notes can be found here.
0 min - Connected fabric, Jurassic promo and Wearables for Good
Welcome to episode #237. On the show: Samsung & Jurassic World offer Best Buy exclusive content; Pinterest's "buyable pins"; Alibaba tests new QR codes for a nifty idea; Periscope's map view; Zopper raises $20m; Google's connected fabric Project Jacquard; Geotraq's patent for Cell-ID module; Facebook Messenger turns off location; Baidu invests in VisionMedia and rolls out Indoor Atlas; Wearables For Good by UNICEF.
Full show notes can be found here.
0 min - Contagious billboards, smart canes and Tweeting potholes + Trevor Longino of Kontakt.io
Welcome to episode #236. On the show: The contagious billboard; Ubimo and Autograph raise rounds; Apple acquires augmented reality company Metaio; Carrefour's 2.5km of LED location lights; XploR smart cane with facial recognition; Lenovo Yoga Tablet's #lightandseek; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows. Special guest is Trevor Longino of Kontakt.io
Full show notes can be found here.
0 min - The billionaire ranch
Welcome to episode #235. On the show: Girl detection billboards; KFC's tray tapper; Project Lynx; Next generation QR codes; CHOZ app; O2 acquires Weve; Drink activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada.
Full show notes can be found here.
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About This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
From the publisher's feed
Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.