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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing episodes
- Is that a mattress or a sex therapist?
Welcome to episode #234. On the show: Fujitsu's Ubiquitouswear; SocialRadar's LocationKit; Domino's order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue's car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo's connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score Index.
Full show notes can be found here.
0 min - Ice Men organs, Wifi in the shadows and pups on big screens
Welcome to episode #233. On the show: Banjo closes $100 million in funding; Pizza Hut lets you track your pizza; Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall's Ice Cream brings the truck inside your office; Ice Men campaign for organ donation; Departures NYC; Shadow WiFi; UrbanClap from India
Full show notes can be found here.
0 min - Do NOT litter in Hong Kong + Andrew Farah of Density
Welcome to episode #232. On the show: Don't EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids to Movieland; ByteLyte acquired by Acuity Brands; the city of Jun does all its business on Twitter - all of it; Signpost and Unacast raise money; GBG acquires Loqate; David Chang's Maple foods; Westfield launches their own OOH network in their Australian malls; Pepsi's innovative Naked Juice bike path marketing. Special guest is Andrew Farah of Density
Full show notes can be found here.
0 min - The first Canadian President of the United States
Welcome to episode #231. On the show: Viewswagen wants to sell ads in Uber and Lyft; Density brings local establishment crowd numbers to mobile; Twitter invests in Swirl; Gannett pours millions on Gravy; Track your luggage with BagJourney; Order your rickshaw in India with Chaloge Kya; MomCo helps mothers connect with each other and local businesses; Voatz hopes to bring the vote to the voters; Leap Transit makes taking the bus the destination; Air Orchard and Ant Man innovate on billboard advertising; LessThan100 adjusts prices based on gender.
Full show notes can be found here.
0 min - Satellites for humanity, Foursquare's last gasp & Brent Hieggelke of Urban Airship
Welcome to episode #230. On the show: WatchQuest for your AppleWatch; Foursquare's PinPoint + Yahoo! rumours; Pay with your Jawbone if you have an American Express; John Moose gives away their music if you are in the woods; Planet Labs' constellation of satellites for humanity closes $118M; BlowUp Media wraps buildings in temporary screens; Toronto Library maps poetry; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media's #HelloGeo campaign. Our special guest is Brent Hieggelke, Chief Mobile Evangelist at Urban Airship.
Full show notes can be found here.
0 min - Delta kills animals
Welcome to episode #229. On the show: xAd launches Global Blueprints; MedNav tries to be the OpenTable for medical appointments; Coke Zero and Carlsberg pour out from a billboard; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; ShopperTrak partners with Shopkick; Patagonia will fix your torn clothes; StudioTime tries to be the AirBnB of recording studios and Delta tries not to kill your animals. Our special guest is Christophe Remillet of OneVisage.
Full show notes can be found here.
0 min - Filling the bunny's basket + Kevin Hunter of Gimbal
Welcome to episode #228. On the show: Pac-man Easter egg from Google; Amazon's Dash button; MasterCard partners with KIIP; Adobe partners with Vibes Media; The National Baseball Hall of Fame brings history alive; London's underground helps the visually impaired; AirBites - the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M. Special guest is Kevin Hunter, COO of Gimbal.
Full show notes can be found here.
0 min - Message on a bottle...or around a chocolate bar...or in steam + Alan Wizemann of Target
Welcome to episode #227. On the show: Message on a Medea bottle; Audi's steam-powered billboard; Co-working in your best friend's mom's basement; Revmetrixs brings all your data together; Plenti rewards loyalty; Five Boros Chocolate map packaging; Oreo's solar eclipse; E-lance for dog walkers; TransitScreen does what it's name says; Pivot brings the past to life. Our special guest is Alan Wizemann – VP of Product – Target. Our deep dive is on local services 2.0.
Full show notes can be found here.
0 min - It's all about the face
Welcome to episode #226. On the show: Spayce App; Cold Savings from Mark's Work Wearhouse; Ambygear smart watch for kids; Glympse for cars; Pay with a smile from Alibaba; Ocean Outdoor partners to help bring awareness to spousal abuse; Tag Heuer says they want to launch a smart watch (but Rob doesn't believe them); Virtual Beacons from SmartFocus (and Asif doesn't believe them); OneVisage's SelfieLogin (really); Popeye's Red Stick Staredown.
Full show notes can be found here.
0 min - Live from SXSW it's RetailLoco
Welcome to episode #225. This episode was recorded the morning after RetailLoco at SXSW in Austin - the twice annual Location Based Marketing conference. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses - both retail and technology. The episode also features video vignettes from some of the delegates and speakers about their take on the event and the industry. Live from SXSW, it's RetailLoco
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About This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
From the publisher's feed
Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.