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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing episodes
- Street meat never tasted so good
Welcome to episode #254. On the show: Ordering pizza from the street; LOCALiz from Bulzi; Droneports in Rwanda; Sunshine weather app; Your opinion pays in Portland; RevTrax patent; Walgreens' discounts for steps; Salvation Army's Human Needs Index; eyeQ update; Walmart's "Magic" service called Simple Text.
0 min - Praying for an alternate reality
Welcome to episode #253. On the show: Easy location for SMEs thanks to Localistico; Walkbase teams with Samsung for in-store analytics; Amazing Amazon's Flex; On demand clothes alteration by Air Tailor; Nescafe brings virtual reality to...coffee; BestBuy's robot Chloe; Google acquires Jibe; Foursquare adds OpenTable integration; Rentrak merges with Comscore; Binge-watch House of Cards on Virgin thanks to Netflix; Beacons for Good does good with beacons.
0 min - Sizzl, Eatsa without the waitsa and Rob joins Foko
Welcome to episode #252. On the show: Eastsa removes waiters from the restaurant; Fujitsu partners with iProximity; Panama does location video sharing; Goodwill's GoBin; Oscar Meyer is your new...matchmaker? Thinknear's ThinkPolitical; Starbucks rolls out "order & pay" everywhere; Coke-moji's; Canadian Tire mPay & Play app; MoBeamQuity. Rob's new gig as VP Marketing at Foko.
0 min - Book reviews, Bluesmart and Bruce
Welcome to episode #251. On the show: Apple buys Mapsense; Wycombe Wanderers add GPS trackers to their players; Lipton's Taste of the Brightside campaign makes it rain; Pokemon Go; Mapkin's natural language driving app; UnderArmour and Sports Authority team up around MapMyFitness; Where2GetIt rebrands as Brandify; SocialGist and Foursquare team up; Zonetail raises cash; Admobilize and Verizon partner for IoT integration. Asif reviews his Bluesmart connected suitcase.
0 min - The secret to unlimited gas
Welcome to episode #250. On the show: Didi Kuaidi goes to war with Uber in China; CartoDB raises $23m; Toshiba moves into wearables; Drive Smart in New York and get rewarded; Refugees Welcome helps find homes for refugees; New research from Zebra; Estimote's Nearables; BP's Give a Reward, Get a Reward; Auntie Anne's partners with Postmates for pretzel deliveries; Marriott rents VR gear; Proxama and Ubiquitous put beacons in 4000 cabs in the UK.
0 min - Selling blood for tickets + Wojtek Hoch of Nomadic Uno
Welcome to episode #249. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood...in Transylvania. Member news includes items from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, AOL. Special guest is Wojtek Hoch of Nomadic Uno.
0 min - Man thongs, change room sex and baseball (with a side of Springsteen)
Welcome to episode #248. On the show: Uniqlo's Style Your Life campaign with WeChat; Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; Square partners with Apple for P2P payments; Shazam your vodka. Industry news about United Airlines, Macy's Blue Bite and the Gap.
0 min - A new streak begins
Welcome to episode #247. On the show: Asif's Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world's endangered fish; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; DoubleDutch raises $45 million series E; ClearChannel promotes Humans TV show in airports. Our resource is from xAd called the Global Location Snapshot.
0 min - Our moment of Zen + Thomas Walle Jensen of Proxbook
Welcome to episode #246. On the show: Peaceful walking by Walkonomics; Forbes and Tinder partner for networking; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence. Member case studies from Target, Coke and the Hampton Inn. Special Guest is Thomas Walle Jensen of Proxbook.
Full show notes can be found here.
0 min - Holy Fook!
Welcome to episode #245. On the show: Anonymous proximity messaging with NOD; Visor let's you see what's happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16m; Hipcamp's landsharing services. Member news from Canadian Tire, Placed and Wendy's.
Full show notes can be found here.
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About This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
From the publisher's feed
Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.