Procedures that defy logic. Requirements that no one can meet. Practices that are designed to frustrate and confuse. These are all crazy, says my Friday Fireside Chat guest Martin Lindstrom. Martin, who is a world renowned expert on branding and one of the most influential marketing experts in the world will be joining me to discuss, among other things, his brand-new book “The Ministry of Common Sense.” In it, he argues that so much of what we accept about organizational life is actually nuts, a product of bureaucracy and siloed thinking that ultimately harms our well being, our brands and our customers. I’m excited to share stories about his journey, the new book and what he’s thinking about as we look forward to whatever comes next.