All digital, all the time - that's what we hear among the chattering business classes.  My guest begs to differ.  Instead, Robert E. Siegel points out, the competitors who will triumph combine both "Brains" (digital, smarts) with "Brawn" (operations and execution). Just one or the other won't cut it. Indeed, incumbents have shown that they can win by leveraging traditional strengths even as they bring on new capabilities. This should be fascinating.  Come join us!