in 2001, J Lo's lifestyle brand was raking in hundreds of millions of dollars. today two decades later, she is openly struggling with selling her likeness to today's consumer.
her fall from public favor is an interesting case study- what does celebrity mean today? how has society's view of celebrity morphed over the last 20 years? are the days of celebrity clothing lines over?
*EDIT: around the 23:00 mark, I mentioned that Intermix was bought out by Walmart. i was thinking of a similar retailer, Scoop.*
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