Have you ever listened to someone more experienced than you as they told you something important....yet you chose to ignore it?

I know I have.

During the first seven years running my brand consultancy, I ignored not only what I learned from industry leaders and gurus, I ignored my own advice...the advice I gave my clients as a strategist...

I feel like such an idiot...but I more or less wasted seven years building my agency the wrong way...

I am talking about the same way practically everyone builds and operates their agency, consulting firm...or any professional service firm.

Hope you enjoy the episode.

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