Thrive Through Marketing

Jason is the perfect example of someone who talks the talk and walks the walk—and that comes through in his approach to organic marketing. Tune in as we talk about how he taps into the community to create content that resonates and connects with their audience and why this is so important in the eating disorder recovery space.

Meet Jason

Jason Wood turned his battle with orthorexia into a mission to break the stigma around men’s mental health by publishing his memoir Starving for Survival. He is proud to serve on the board for two eating disorder recovery organizations, Running in Silence and SoulPaws Recovery Project. Jason is the Marketing and Communications Manager at ANAD and facilitates the organization’s new men’s peer support group. Through speaking engagements, his writing, and his work, Jason strives to start an important conversation that encourages everyone--especially men--to speak up, share their stories, and get the help they deserve. 

Connect: Orthorexia Bites | Instagram | LinkedIn

Meet your host, Jessica

Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. 

Connect: Echeveria Organic | Instagram | LinkedIn

In a world of short attention spans, which content reigns supreme? Fara and I dig into the merits of both long- and short-form content, how to decide which one to use, and how one can support the other. 

Meet Fara

Fara Rosenzweig, Head of Content Marketing at WorkRamp and Founder of The Content Coach—and brings over 20 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. When not wordsmithing or talking about learning and development, you'll find her globe-trotting while logging miles for her next half marathon.

Connect: LinkedIn

Meet your host, Jessica

Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. 

Connect: Echeveria Organic | Instagram | LinkedIn

Expedite your results, work within your budget and SO much more by outsourcing your marketing needs—whether you're replacing your entire team or just focusing on a specific aspect of your strategy. You may have thought about some of these benefits, but there are a few I bet you haven't, so tune in if you're thinking about whether or not to outsource.

Here's the blog post mentioned in the episode.

JessicaThiefels.com | Instagram | LinkedIn

How does content actually support the bottom line and lead to conversion?

The data shows that content marketing can be a valuable sales tool for both B2B and B2C organizations. CMI’s 2023 report found that 67 percent of B2B marketers and 63 percent of B2C marketers report that content marketing generates demand and leads.

We know it works, but here’s where it gets a little complicated. It only works when it’s done right.  Here's how to get it right—and what's possible when you do.

Read the blog post: How Content Marketing Drives Sales for Your Mental Wellness Business

JessicaThiefels.com | Instagram | LinkedIn

This has been a hot topic in the last few weeks, and after finally getting to use it myself, I can honestly say: I love it! But, as a content marketing veteran, I can also say that it isn't quite enough just yet. Here's why and how you can still get value out of it.

JessicaThiefels.com | Instagram | LinkedIn

Answering this age-old question for mental wellness brands who are curious about where to spend their time, resources, and energy.

JessicaThiefels.com | Instagram | LinkedIn

Organic marketing success relies on a variety of factors, much of which is focused on strategy and tactical implementation. Today, however, we're talking about a foundational element of your successful organic strategy—and something that I see most clients forgetting about or not paying attention to. Tune in to figure out what this is and how to fix it.

JessicaThiefels.com | Instagram | LinkedIn

Organic marketing is no longer an option in 2023—but the question is, are you actually seeing results? In this episode, I share five ways to optimize your efforts and get more from your organic marketing so you can start generating ROI while also connecting with your audience more authentically and consistently.

JessicaThiefels.com | Instagram | LinkedIn

In today's episode, we speak with my friend, Andrea Wightwick about the intricacies, challenges, and benefits of marketing in what is a relatively unregulated space: the CBD industry. We talk about all things organic marketing, branding, and building trust with your customers.

Check out our guest:

• https://behapsy.com/
• https://www.instagram.com/hapsy/

JessicaThiefels.com | Instagram | LinkedIn

Blog content—educational, value-based, well-written content—can be hugely impactful for your business when done right. Here's the thing: most of the time it's not consistent, it's missing all the important pieces (I.E. SEO, focus, keywords), and so it falls flat.

Instead of giving up on blog content, tune into this episode to find out how you can do it better and leverage it as a valuable marketing tool for your business.

JessicaThiefels.com | Instagram | LinkedIn