Thrive Through Marketing

When I worked with Samantha and Andrea, the founders of Harlow, I saw one thing very clearly: their passion and commitment to community was like nothing I'd ever experienced before. In today's episode, we talk about why this matters so much to them, how it's impacted their business, and how you can make community a priority for your business as well.

Check out our guest:

• https://meetharlow.com/
• https://twitter.com/MeetHarlow
• https://www.instagram.com/meetharlow/
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JessicaThiefels.com | Instagram | LinkedIn

I often hear that clients are nervous about focusing SEO keywords for fear that it will make our content less authentic and less human. In today's episode, I'm sharing about the process I use (and recommend) to create great content while also optimizing for keywords so you can get the best of both worlds: provide for your audience while also ranking higher in Google.

JessicaThiefels.com | Instagram | LinkedIn

Authenticity matters for every brand right now—but especially health and wellness brands. Tune into this episode to learn about how employee-contribute content can help you leverage that authenticity and how this initiative can translate to conversions based on recent data.

JessicaThiefels.com | Instagram | LinkedIn

I fully support the use of paid marketing—it's a valuable tool for many businesses. I also fully support (and recommend) developing and implementing your organic marketing strategy before investing in paid, especially for mental wellness and health brands.

Why? What are the benefits? Tune in to this week's episode to find out.

JessicaThiefels.com | Instagram | LinkedIn

This week we're chatting about something that came up in a sales call with a new client. They weren't sure how the SEO content we'd create together would fit into their very full current content efforts—with emails, podcasts, social media posts, and videos already being created. That lead us to come up with a clear integrated content strategy for their brand that we'll now be executing together over the course of the next six months.

Tune in to learn about why this is important for your mental wellness brand and how to create your own.

JessicaThiefels.com | Instagram | LinkedIn

Today we're talking about the importance of creating content for your specific niche—and why this is SO important in the wellness space if you want to actually stand out, connect, and convert.

JessicaThiefels.com | Instagram | LinkedIn

In this episode, I'm speaking to you if you're an app-based mental wellness business. While app store SEO is important, it's just as critical that you invest in website SEO as well. Here's why that is, along with some practical steps for getting started with SEO content creation.

P.S. Here's the case study I referred to in the episode and here's a blog post on app SEO vs. website SEO if you want to dive deeper.

JessicaThiefels.com | Instagram | LinkedIn

In the very first episode of Thrive Through Marketing, I'm sharing about why organic content marketing matters for you, as a mental wellness brand, how it allows you to stand out, and why you need it to connect with your potential clients, customers or users. Let's set the stage for everything that's to come with this inaugural episode!

JessicaThiefels.com | Instagram | LinkedIn