THRIVE: Your Agency Resource

On this episode of THRIVE — sponsored by Workamajig — Kelly and Maggie Patterson, founder of Scoop Studios, discuss the myths that exist around running an agency and how to trust your instincts as a leader.

Maggie and I cover these points and more:

• The issue with one-size-fits-all growth courses geared toward agency owners
• The myth that we have to offer a full suite of services in order to get business
• The importance of advocating for yourself and designing the business you want

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH MAGGIE PATTERSON:

Facebook

Instagram

Scoop Studios

CONNECT WITH KELLY CAMPBELL:

LinkedIn

Instagram

Twitter

Work with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Madeline Pratt discuss how we, as business owners and leaders, can create a company that is aligned with our greater purpose and the equity we want to see in the world.

Madeline and I cover these points and more:

• Why now is the right time for business owners to bring forth their true brand;
• Making your mark in a way that’s differentiated — and doing that from a place of authenticity;
• Examples of how we might embody the purpose and equity we want to see.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH MADELINE PRATT:

Fearless Foundry

LinkedIn

Instagram

Twitter

CONNECT WITH KELLY CAMPBELL:

LinkedIn

Instagram

Twitter

Work with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Liston Witherill discuss how agency leaders can serve their prospective and existing clients with a diverse content mix that’s rooted in relevance and integrity. 

Liston and I cover these points and more:

• There are so many ways to amplify your visibility and add to the top of your funnel
• Diversifying your marketing with podcasts, networking, and paid advertising
• Integrity in sales and creating content is the key

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH LISTON WITHERILL:

Serve Don’t Sell

LinkedIn

Twitter

CONNECT WITH KELLY CAMPBELL:

LinkedIn

Instagram

Twitter

Work with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Rachel Renock, CEO and Co-Founder of Wethos, discuss strategic ways that creative leaders can work to dismantle toxicity within their organizations.

Rachel and I cover these points and more:

• what fueled the desire to dismantle workplace toxicity
• how agency owners can address their own potential to perpetuate cultural toxicity
• concrete examples of what effective conscious leadership looks like

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH RACHEL RENOCK:

LinkedIn

Twitter

Instagram

Wethos

CONNECT WITH KELLY CAMPBELL

LinkedIn

Instagram

Twitter

Work with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Sophia Story discuss how to win a Request for Proposal by being playful. Forty percent of big brands are actively looking for smaller agencies this year because they’re more nimble, can push creative boundaries and tend to think outside the box in their work.

Sophia and I cover these points and more:

• The pros and cons of RFPs and how they can be a necessary evil depending on vertical specialization;
• Sophia shares her recent experience in landing a top brand by using the proposal as a game;
• It’s okay to push back during the RFP process by asking for a conversation or letting the company know why you’re declining to respond.

Be sure to tune in to other episodes of THRIVE to learn how to become a conscious leader, grow your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH SOPHIA STORY:

LinkedIn

Twitter

3 Sided Cube

CONNECT WITH KELLY CAMPBELL:

LinkedIn

Instagram

Twitter

Work with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Hilarie Viener discuss how to successfully pivot toward purpose. They share their own stories on how to look inward, discover your purpose, and embrace it in all aspects of your life and legacy.

Hilarie and I cover these points and more:

• What was fulfilling to you as a leader 5 or 10 years ago may not be what’s fulfilling to you now;
• How to figure out what makes you happiest and how to hone in on those in order to live a fulfilling, purpose-driven life;
• The differences and similarities between for-profit and non-profit business models.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH HILARIE VIENER:

LinkedIn

Genius 100 Website

Viener & Partners Website

CONNECT WITH KELLY CAMPBELL:

LinkedIn

Instagram

Twitter

Work with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Tina Greenbaum, author of Mastery Under Pressure, uncover why fear is our greatest teacher. For creative leaders in particular, they share tools to initiate relaxation and to increase the probability of desired outcomes.

 On this episode of THRIVE — sponsored by Workamajig — Kelly and fellow agency growth consultant, Jeff Meade focus on what will be most important for agency leaders to think about as we head into a new year. 

The post EP 86: How Deep Listening Led to a Successful Pivot, with Marcel Petitpas appeared first on Kelly Campbell.

The post EP 85: Beyond Objectives and Key Results, with Wendy Nguyen appeared first on Kelly Campbell.