THRIVE: Your Agency Resource

On this episode of THRIVE — sponsored by Workamajig — Kelly and Debra Sunderland discuss what conscious leadership is and why more creative agency owners are waking up to it right now.

Debra Sunderland and I cover these points and more:

• how deep inner work translates into conscious leadership;
• what conscious leadership is and how is it shows up;
• how we move away from excellence, which is killing us, into genius;
• tools you can use to help you come back to your center.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

Learn more about THRIVE at https://klcampbell.com/category/podcast/ 

CONNECT WITH DEBRA SUNDERLAND:

Sunderland Coaching

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Conscious Leaders

CONNECT WITH KELLY CAMPBELL:

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On this episode of THRIVE — sponsored by Workamajig — Kelly and Jennifer Briggs discuss how creative firms can use employee stock ownership plans (ESOPs) or co-ops as a business model, both demonstrating equity and planning for succession.

Jennifer Briggs and I cover these points and more:

• the basics of an Employee Stock Ownership Plan;
• how employee ownership can show up in a brand’s relationship with their customers;
• the impact that an ESOP’s brand strategy can have on the growth of the company;
• examples and resources to help creative firms decide what will work best for them.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

Learn more about THRIVE at https://klcampbell.com/category/podcast/ 

CONNECT WITH JENNIFER BRIGGS:

Mosaic Creation

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LINKS MENTIONED:

Douglas Holt

Butler/Till

Trebuchet Group

The Beyster Institute

On this episode of THRIVE — sponsored by Workamajig — Kelly and Iris Shoor talk shop about how Oribi takes the guesswork out of customer journey analytics and campaign attribution to help agencies improve performance and retain clients. 

oribi.io/thrive: 7-day free trial + Get 20% off your first 3 months using code THRIVE at checkout

Iris Shoor and I cover these points and more:

• As marketers, we want the ability to be more agile in the work that we do;
• How Oribi allows you to improve the customer journey without needing developers;
• Existing and planned integrations with marketing tools for a better attribution overview;
• Retaining your clients by better understanding (and converting) their customers.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I love hearing your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

Learn more about THRIVE at https://klcampbell.com/category/podcast/ 

CONNECT WITH IRIS SHOOR:

Oribi 

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On this episode of THRIVE — sponsored by Workamajig — Kelly and Juan Cortés discuss how creative and technology agency owners typically think about diversity and inclusion as it relates to attracting and retaining team members, but there are many other opportunities for us to create conscious inclusion.

Juan Cortés and I cover these points and more:

• How we can educate ourselves about those around us who are different than us;
• What we mean when we say “conscious inclusion”;
• Larger ethical and business reasons to consider focusing on conscious inclusion;
• Ways that smaller agencies can still create ERGs that work for their company;
• Impacts of conscious leadership in AI and machine learning.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

Learn more about THRIVE at https://thrive.buzzsprout.com/ 

CONNECT WITH JUAN CORTÉS:

Matter of Culture

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Conscious Leaders

CONNECT WITH KELLY CAMPBELL:

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LINKS MENTIONED:

Harvard’s Implicit Association Test

The Role Of Bias In Artificial Intelligence

What Do We Do About the Biases in AI?

On this landmark episode of THRIVE — sponsored by Workamajig — Kelly and Mo Gawdat discuss how and why slowing down actually allows you to get further in both your life and agency.

Mo Gawdat and I cover these points and more:

• That happiness is actually highly predictable and can be summarized in an equation;
• How grief can catapult us into creating change for the world around us;
• What slowing down means for your life and all aspects of the way you want to live;
• The power of slowing down and examples that prove this.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH MO GAWDAT:

Solve for Happy

Slo Mo Podcast

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On this episode of THRIVE — sponsored by Workamajig — Kelly and Charlotte Ellis Maldari discuss how creative agencies can demonstrate to prospects that they are the best choice, as opposed to being held back by peer comparison.

Charlotte and I cover these points and more:

• Where fear and self-limiting beliefs truly come from;
• The benefits of running a smaller agency and how you can;
• How to establish boundaries with prospects from the onset. 

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH CHARLOTTE ELLIS MALDARI:

Kafeen Club

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CONNECT WITH KELLY CAMPBELL:

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Work with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Lee McKnight Jr. discuss the most effective ways to interact with prospective clients in order to set you apart from your competition, make your sales process more human, and win more business.

Lee McKnight Jr. and I cover these points and more:

• Examples of follow-up email that tend to be problematic; 
• Specific ways that work to establish rapport, build trust, and add value; 
• Whether or not it’s worth building trust at the top of the sales funnel;
• How to reframe your follow-up (and scarcity) mindset.

Examples of ways to follow-up that don’t include “checking in”:

1. Don’t always sell in your email. Share value instead.
2. Snail Mail
3. Personalized Video Demo (video or screenshare)
4. LinkedIn Voice Memo
5. Have a book shipped to their home
6. Share a relevant blog post or podcast episode

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH LEE MCKNIGHT JR.:

RSW/US

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LINKS MENTIONED IN THIS EPISODE:

The DSM Group

On this episode of THRIVE — sponsored by Workamajig — Kelly and  Chip Griffin discuss how intentionally building your agency leads to more personal happiness and more business growth.

 Chip Griffin and I cover these points and more:

• What each agency owner wants from their business is very different;
• Fundamentally, you learn more from your failure than from your success;
• Set your intentions with the AIM-GET Framework

CONNECT WITH CHIP GRIFFIN:

On this episode of THRIVE — sponsored by Workamajig — Kelly and Barbara Mutedzi discuss where to begin on the journey toward self-awareness, and how healing allows you to become a more effective leader.

Barbara Mutedzi and I cover these points and more:

• How blind spots invite us to increase self-awareness
• The power of trusting our own intuition in business
• Ways to start healing historical trauma that’s impacting your personal and professional growth

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH BARBARA MUTEDZI:

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Design Your Life Foundation

CONNECT WITH KELLY CAMPBELL:

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Work with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Ty  Fujimura, Founder of Cantilever, discuss breaking out of your own mental model to relinquish control and start trusting your team.

Ty Fujimura and I cover these points and more:

• The reality between what we view as ‘a successful agency’ and what goes on behind the scenes;
• Ways in which we sabotage ourselves by not pricing our worth and the value we provide to our clients;
• Benefits to individual team members when we trust and empower them.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH TY FUJIMURA:

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Cantilever

CONNECT WITH KELLY CAMPBELL:

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Work with Kelly