The world around us keeps changing, and that’s unlikely to slow down any time soon. What does it take to remain relevant in a deindustrialized world increasingly automated age of AI and machines?

On this week’s episode, we welcome David Lee, Chief Creative Officer of Squarespace, to hear his journey from designer to leader at one of the most successful tech companies in the US, his thoughts on why creativity is the only job left for humankind, and the increasing importance of working close to decision-makers to have a meaningful impact on business.

David Lee is the Chief Creative Officer of Squarespace, leading their award-winning creative team. David has been honored as Brand CCO of The Year by Ad Age in addition to his team becoming Ad Age In-House Agency of the Year. During his time, Squarespace has been honored as the Brand of the Year by the Art Directors Club, and the number one globally awarded in-house agency of the year at the One Club for Creativity. David has won an Emmy Award, been included in the Adweek Creative 100 List and named as one of the Most Creative People in Business by Fast Company. He has also been recognized by the Gold House A100 list, honoring Asian Pacific leaders who made the greatest impact on culture and society. David graduated from the Rhode Island School of Design and currently serves on their Board of Trustees.

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Timestamps:

• 00:00:00 Intro
• 00:02:37 David’s leap from advertising to tech
• 00:04:09 Brand is a culmination of touch points
• 00:05:48 David’s journey to become CCO at Squarespace
• 00:08:58 Initial learnings about critical thinking
• 00:19:45 Transitioning from an independent agency to a big holding company
• 00:27:00 Creativity is the only job left for humankind
• 00:28:09 Machines are good at analyzing patterns, Humans are good at breaking patterns
• 00:31:26 Humanity needs to move upstream
• 00:32:26 Creativity is about coming up with unique ideas to solve a problem
• 00:37:02 Three takeaways

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