Thriving in Business with PR, social and digital marketing

Thriving in Business with PR, social and digital marketing

By Katie Martel & Rachel CallanBusinessEntrepreneurshipMarketing
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Thriving in Business with PR, social and digital marketing episodes

  • Ep 25. How and why Carly Fradgley left her skyrocketing law career to commit to changing the trajectory for children at risk through Baby Give Back.
    This episode of Thriving in Business Podcast is a little special and different.
    Katie is speaking with someone who left the lucrative legal world - to set up one of the most incredible, and vital charities in Queensland.
    Katie had the privilege to speak with Carly Fradgley, founder and CEO of Baby Give Back, a leading Queensland-based charity that collects, cleans and safety-checks preloved baby essentials, which are then recycled and rehomed to vulnerable families.
    In Queensland, 1 in 6 children in our community lives in poverty. And this is exactly, what motivates Carly and her incredible team at Baby Give Back every day.
    You'll hear from this humble, generous woman:
    - about how and why Carly started this incredible charity
    - leaving behind her skyrocketing law career to commit to changing the trajectory for children at risk.
    - How they've grown to the incredible level and impact it has today. In just 5 years, they've supported over 10,000 vulnerable children with essential items they need for a safe start in life.
    - How building a thriving social media community has been fundamental to their growth
    - How and why businesses and people should get behind this incredible charity
    So dive in and take a listen, tell us your thoughts. Also, if you have baby gear you want to donate, we'll be at their Sumner Park Warehouse on Wednesday 10 November, so come down to say hey!
    Share your thoughts via
    www.instagram.com/thrivinginbusiness_/
    @thrivinginbusiness_
    Or hit us up on our accounts:
    • Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    • Caitlin Langford - https://www.instagram.com/the.mamas.collective/?hl=en
    • Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    43 min
  • Ep 24. How I went viral and reached millions in two weeks by DIY'ing my own PR - A conversation with Katie Martel from Croft PR and Caitlin Langford from The Mamas Collective
    Today I'm chatting with Caitlin Langford, a Registered Nurse in gynaecology + oncology, mum to Four children and business owner of @the.mamas.collective.
    Caitlin also happens to be one of my Hour of Power PR coaching students. In the past two weeks, Cailtin has gone viral - across outlets like Mamamia, Women's Agenda and Kidspot. If you haven't seen her face in your socials, you've possibly been living under a rock.
    And today we're going to chat about how she wrote and pitched her own piece - with zero previous experience. But most importantly we're going to talk about how she shared something that was destined to face backlash.
    I can't wait for you to learn and get inspired by this super woman.
    And just a little reminder, if you like what you hear today - you can support what we're doing by giving us a rating and review! Thanks guys!
    P.S. don't forget to join the conversation after and tell us any concerns you have with writing and pitching in your PR story (or maybe you've had some DIY experience already!)
    Share your thoughts via
    www.instagram.com/thrivinginbusiness_/
    @thrivinginbusiness_
    Or hit us up on our accounts:
    • Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    • Caitlin Langford - https://www.instagram.com/the.mamas.collective/?hl=en
    • Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    45 min
  • Ep 23 The rise of influencer industry and how it can work with your brand - Conversations with Ivy Talent
    Welcome back!
    Rach and I have had a little hiatus from the poddy after Rach welcomed another beautiful little boy into the world Maddox - huge congratulations Rach!
    So today, we're chatting with Grace and Teagan, cofounders of Ivy Talent agency, who manage a league of great influencer talent. Ivy Talent Co represent some of Australia's top social and digital influencers and personalities. Our incredible talent roster includes Business Owners, Nutritionists, Presenters, Photographers, Interior Designers, Stylists, Mums, Bloggers, YouTubers and more.
    We cover a lot of ground today - everything from
    •How small businesses can thrive with influencer talent
    •How to find the right talent for your brand
    •Creative ideas to work with them with any budget
    •Tips for tracking and reporting
    •To also how Grace and Teagan work together as one hellova business partnership.
    And just a little shout out before we dive in, our Croft Team has released a step by step manual and templates to working with influencers - which you had check out on our shop right now! Check it out with the link below:
    How to Work with Influencers - the Manual!
    Ps don't forget to join the conversation after and tell us your thoughts about working with influencers - whether you're thinking of getting influencer talent or creative ways you've worked with them - we'd love to hear all things influencer!
    Share your thoughts via
    www.instagram.com/thrivinginbusiness_/
    @thrivinginbusiness_
    Or hit us up on our accounts:
    • Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    • Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    • Grace and Teagan - https://www.ivytalentco.com.au/, https://www.instagram.com/ivytalentco/
    But for now, here's our chat with Teagan and Grace.
    45 min
  • Ep 21: How to Rise with Reels - How to create stellar Reels using Instagram's 15-sec video channel
    Instagram's Reels are all the rage right now... but how the heck do you avoid looking like a dancing fool, and embracing this platform with genuine confidence to build a loyal, engaged, and thriving community?
    This week Katie and Rach chat with Monique, an Instagram and Reels coach who works with girl bosses to turn their followers into clients.
    In the past six months, she's grown her Instagram community from 5K followers to 19K and built profitable programs, creating entertaining and educational Reels.
    She's the co-creator of Instagram Course: Rise With Reels where she teaches brands to harness the power of Reels to make an impact on Instagram.
    Monique takes us behind the scenes of her Reels strategy - sharing all the steps, pillars and tools she uses to create 'viral' content, grow her loyal community and build a thriving business.
    We can't wait for you to soak up as much wisdom and inspiration from this incredible, smart, and talented woman!
    Ps don't forget to join the conversation after and tell us your thoughts - whether you've tried Reels - whether you love it or loath it - and had success from your approach?
    https://www.instagram.com/thrivinginbusiness_/
    @thrivinginbusiness_
    Or hit us up on our accounts:
    •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    •Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    •Monique Lombardo - The Socialista, @thesocialista_
    40 min
  • Ep 20: Katrina Blowers: How to land TV news coverage and build your confidence with public speaking
    Ever wondered how to pitch and land TV news coverage? Is it even possible as a small business owner?
    Today we have the incredible Katrina Blowers, weekend presenter and senior reporter for the Seven Network who shares exactly how you can do that!
    Katrina has covered global events for major newspapers, radio stations and television networks, worked as a former opinion columnist for the Sunday Telegraph, several major magazines and online news sites, and she MCs for high-profile events like Business Chicks breakfasts.
    And along with her lengthy career in journalism, Katrina is a highly sought-after speaking coach, facilitator and MC, and host of the incredibly popular Claiming your Confidence podcast.
    And while it may seem like she's always been confident in the spotlight - Katrina shares a powerful story about how her confidence took a significant hit and eventually led to on-air panic attacks.
    She generously shares with us the strategies and science she's learned along the way to reclaim her confidence in the public sphere.
    And she gives us a behind-the-scenes tour of TV journalism, what you need to craft a great story, who you need to pitch to and how!
    We can't wait for you to soak up as much wisdom and inspiration from this incredible, smart, and talented woman!
    Ps don't forget to join the conversation after and tell us your thoughts - whether you've pitched to TV, ever struggled with your confidence or tips on how you overcame this on the gram: https://www.instagram.com/thrivinginbusiness_/
    @thrivinginbusiness_
    Or hit us up on our accounts:
    •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    •Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    •Katrina Blowers - www.katrinablowers.com, @katrinablowers @ClaimingYourConfidence @ThisSocialLife
    38 min
  • Ep 19 Trauma, controversy and feminism in business - conversations with Tia Robson-Petch, founder of the Business Collection
    In the first episode for 2021, we chat with the founder of The Business Collection - Tia Robson-Petch.
    She's an incredibly inspiring founder of this game-changing publication pushing the boundaries sharing feminist and progressive conversations revolutionising the way we think and act - particularly in business.
    Tia is fearless in the way she tackles some of the most difficult issues, from abuse, to why women hate on each other, to what success looks like and managing a multitude of businesses and charitable projects.
    She champions the female voice and gives a platform for others. Including Brooke Vullinovich, Roxy Jacenko, Olympia Valance and so many more.
    She shares
    •Her experience fighting a personal experience of abuse
    •How she transitioned into working in business focused on her passion
    •How she's grown the publication in a tough year in media - and how it's adapting in a digital time
    •How you can create content to feature in The Business Collection
    It's an hour-long conversation, but there's honestly nothing we wanted to cut from it. So pull up a seat on the couch, crank your aircon, and enjoy!
    Ps don't forget to join the conversation after and tell us your thoughts - whether it's about trauma and how this has fuelled you - or how you're working towards living your vision or passion.
    Follow us here: https://www.instagram.com/thrivinginbusiness_/
    •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    •Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    •Tia Robson-Petch, The Business Collection, https://www.businesscollection.co/
    1 hr 4 min
  • Ep 18 DIY PR essentials for newspapers and TV media - conversations with News Ltd editor and Sky New journalist Elizabeth Tilley
    What's life really like as a print and TV journalist in 2020? And more importantly, what stories do journalists and editors need from business owners and marketers like us in today's day and age?
    In this Thriving in Business episode, we go behind the scenes with Elizabeth (Liz) Tilley, an experienced journalist and editor with News Corporation who lifts the curtain on what's happening in the world of media in 2020.
    Liz's incredible career as a journalist spans 17 years, including in metro, regional, international print and television media roles.
    Today - she works as the Queensland Real Estate News Editor and part-time news presenter for Sky News Australia.
    Rachel (Full Stop Social Media) and Katie (Croft PR and Katie's PR School) chat with Liz about how she and her team plan and create content, and what she loves (and loathes) when people pitch stories to her - from content, spokespeople, and picture opportunities.
    Liz also shares about her incredible new side hustle - becoming a social "influencer" of home tours for some of Queensland's most amazing homes for developers and vendors in her spare time. Who doesn't love peeking inside a stunning home?!
    This conversation is incredibly enlightening - Liz shares so much insight into what happens in the media world, and so many great tips for how to write great stories that get published.
    Ps don't forget to join the conversation after and tell us your thoughts - have you pitched to newspaper or TV media? Pop us a line below:
    •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    •Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    •Liz Tilley, Qld Real Estate News Editor, https://www.instagram.com/liztilleynews/
    Join Katie and Rach, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    48 min
  • Ep 17 Conversations with Urban List founder Susannah George: How to build a media empire from your bedroom, and pitch PR stories to lifestyle media
    We are so honoured to chat with Susannah George, founder and CEO of Urban List, one of Australia and New Zealand's largest independent media companies.
    Susannah's a fifth generation entrepreneur who's built a global business - and won a string of awards for it, including as one of the top Australian entrepreneurs in the EY Entrepreneur Of The Year Awards, and among the most influential new voices in media as B&T's Media Woman Of The Year.
    She so generously shares everything from:
    •how she built Urban List from the comfort of her bedroom
    •why the concept of minimal viable product (MVP) has been integral to her success
    •how to build a profitable challenger brand
    •her three pillars for hiring the right team
    •strategies for content creation
    •how to pitch to Urban List and other lifestyle brands
    •how she and her wife Prue, also founder of Air Garden, manage life as mums in business
    As someone who's worked a lot with Urban List for my clients - and my Katie's PR School students - it's a privilege to hear more of the essentials for what her team needs in a great story!
    Join the conversation after and tell us your thoughts - have you pitched to Urban List - or what are your thoughts on minimal viable product?
    •Susannah George, founder, Urban List, www.urbanlist.com, https://www.instagram.com/urbanlist/
    •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    •Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    Join Katie and Rach, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    And we'd absolutely love if you could leave a rating and review - (preferably five star ;) - it helps even more amazing women out there get inspired to grow their businesses (and let's smash gender equity issues together!)
    59 min
  • Ep 16 Creating a cult, eco-conscious brand from spotting a gap in a saturated market - with Bubnest founder Astrid Schwartz
    In this episode of Thriving In Business Rachel Callan and Katie Martel chat with Astrid Schwartz, founder of BUBNEST - an iconic, organic Australian baby brand, with a loyal community of over 45,000 people who share in the joys of parenthood.
    We chat about all things including
    •Why she started Bubnest - leaving her scientist background behind to launch her business from spotting a clear gap in the market
    •How's she's built her community of thousands and how she's built her entire business model off her community
    •Why every facet of her business has an eco-conscious framework built around it
    •How she's managed multiple set backs, and challenges in business - including during COVID-19
    •Social, PR and marketing tactics she's using daily to grow and thrive!
    Join the conversation after and tell us your thoughts - how do you engage with your community? Have you become more eco-conscious in your business in 2020 - and how?
    •Astrid Schwartz, BubNest, www.bubnest.com.au, www.instagram.com/bubnest/
    •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    •Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    Join Katie and Rach, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    •
    And we'd absolutely love if you could leave a rating and review - (preferably five star ;) - it helps even more amazing women out there get inspired to grow their businesses (and let's smash gender equity issues together!)
    31 min

About Thriving in Business with PR, social and digital marketing

From the publisher's feed

Hosted by award-winning marketers - Katie Martel of Croft PR and Katie's PR School, and Rachel Callan of Full Stop Social Media - each week we'll bring you incredible conversations with inspiring, disruptive, and generous entrepreneurs, journalists and marketers - who share so much wisdom to get you thriving in business!