This week's episode is a solo episode with Katie Martel of Croft PR sharing why small businesses need to do their own PR - and some epic tips for doing it in this current COVID climate.

With traditional media outlets closing left and right, it makes you wonder if doing your own PR is even worth it? But my answer is a resounding YES! This week you'll learn:

🔳 What the context of PR is today

🔳 The power of building your brand through the right PR opportunities

🔳 And my five ways you can start to build relationships with your ideal media contacts - before you even START to pitch your story!

You can also download your cheat sheet to get started on building relationships here: https://croft-pr.ck.page/e1e0b7bf79

How do you build a brand so you're no longer competing on price? This week we chat with Petra Zink, a former corporate high flyer, turned IMPACCCT Personal Branding & Digital Strategist Consultant who coaches countless start-ups and entrepreneurs to master the power of personal branding - enabling you to stand out and thrive in business.

She shares with us:

•What is personal branding and tips to master it in business - especially in COVID19 times - within a highly competitive world!

•How she embraces her failures and vulnerabilities head on to be her super power in business, PR, and content creation.

•Why LinkedIn is one of her greatest tools to building a powerful personal brand - and tips to getting started, from optimising your profile to content creation and planning hacks.

She's also generously given us a cheat sheet with Five Ways to Build a profitable brand. Download it from the Thrivers website: https://www.thrivers.com.au/

GET IN TOUCH

Petra Zink, https://www.linkedin.com/in/petrazink/ https://www.instagram.com/impaccctful/ https://www.instagram.com/petra_zink/

Katie Martel, Croft PR, [email protected], https://www.instagram.com/croft.pr/

Rachel Callan, Founder and Director, Full Stop Social Media (formerly Flamanko) [email protected]

Thanks to COVID-19, social media is going to be more competitive than ever. And best cost-effective ways to engage on social media, cut through the algorithm and drive meaningful leads for your business is through Facebook groups.

But with 620 million groups growing daily, it's important you know the following strategic steps to engaging with groups effectively - so you get the outcomes you want and need.

Rach of Full Stop Social Media and Katie of Croft PR and Katie's PR School chat through the pros and cons of managing a Facebook group, and your essential tips for optimsing how you use them - whether you're running your own group, or contributing to others with content marketing and PR ideas to grow your know, like and trust factor to thrive in business.

LINKS

Join Katie and Rach, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728

Visit our Thrivers website for more free resources https://www.thrivers.com.au/

GET IN TOUCH

Katie Martel, Croft PR, [email protected], www.instagram.com/croft.pr

Rachel Callan, Founder and Director, Full Stop Social Media (formerly Flamanko) [email protected]

How do you build a community of over 40,000 people, land the cover of top magazines, run four businesses, all while being a mum of four boys?

This week we chat with Simone Mathews, an icon of the holiday property owner and interior design industries, who tells us all!

She's founder of Soul Home, and creator behind the incredible Soul of Gerringong and The Pause holiday properties.

Simone tells us her stellar dos and don'ts she's learnt along the way we can all use for our own businesses - including:

•How anyone can enter the holiday property market - not just for the rich and famous - and turn your property into a thriving, profitable business with the right approach

•How she grew her following, from zilch, to over 41,000 and growing daily!

•Her favourite digital marketing, email, content and competition hacks for building her email list

•How's she's landed the cover of magazines like Country Living Magazine

•How the heck she balances it all!

Ps you may hear a word or two from Rachel's six month old baby Magnus - who woke just a little too early from his sleep and was dying to share his views! Hashtag working mum life!

LINKS

Check out more about Simone at Soul Home - where holiday property owners come to get inspired https://soulhome.com.au/

Join Simone, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728

Visit our Thrivers website for more free resources https://www.thrivers.com.au/

GET IN TOUCH

Katie Martel, Croft PR, [email protected], www.instagram.com/croft.pr

Rachel Callan, Founder and Director, Full Stop Social Media (formerly Flamanko) [email protected]

Welcome to the first of many episodes of the Thriving in Business Podcast with Rach and Katie.

This is your place to master your PR, social and content marketing to thrive in business - during COVID-19 and beyond.

In our very first episode, we thought we'd reflect on the whirlwind we've been through since COVID-19 first hit - and give some context to why we created this podcast.

Recorded during the early phases of the isolation restrictions, we reflect back on the impact and learnings we had with our own businesses, our clients, and the hundreds of other small businesses we heard from within our Thriving through COVID Facebook community.

As friends who've worked alongside each other for a number of years, with Rachel Callan as founder of Full Stop Social Media (formerly Flamanko Social Media) and Katie Martel (of Croft PR), our businesses were hit after the COVID-19 restrictions.

And while there were many tears, it also spurred us into positive action.

The pandemic was the catalyst for kicking off the Thriving through COVID19 community that's supported hundreds of small business owners who've faced the ups and downs of pandemic life.

We take a look at the brand and crisis communication approaches we used with PR and social media context at the time of COVID - and how media responded (and what media contacts still want now).

And while currently in some places like Brisbane, restrictions are easing, in others like Victoria, it feels like you're back at square one.

But, no matter when you listen to this episode or what your current context is, the three simple strategic steps with actionable tips we share to thrive in business still apply, including:

•How to have the right mindset

•How to nurture your community through DIY PR and social hacks

•How to get smarter in how you do business.

LINKS

Join our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728

Download your copy of the Thriving in Business during COVID19 and beyond e-book https://www.thrivers.com.au/resources/thriving-through-covid-e-book

Visit our Thrivers website for more free resources https://www.thrivers.com.au/

GET IN TOUCH

Katie Martel, Croft PR, [email protected], https://www.instagram.com/croft.pr/

Rachel Callan, Founder and Director, Full Stop Social Media (formerly Flamanko) [email protected]