Thriving in Business with PR, social and digital marketing

Thriving in Business with PR, social and digital marketing

By Katie Martel & Rachel CallanBusinessEntrepreneurshipMarketing
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Thriving in Business with PR, social and digital marketing episodes

  • Ep 15 How to grow and lead a stellar team to thrive in business with HR guru Kateena Mills from Club Sandwich
    In this episode of Thriving In Business, we chat with Kateena Mills who, after years of gathering her HR consulting experience in Brisbane and the UK, started Club Sandwich HR to help business owners and their employees build thriving businesses with incredible cultures. In this episode we chat with Kateena about:
    •Why culture is key, even in small business - and how it impacts your marketing whether you like it or not!
    •Tips to build a thriving one for marketing and business success
    •How to hire the right staff
    •How to get the best performance out of your team, even during a pandemic
    •How to have difficult conversations or know when to let go of staff
    •How to lead with heart and empathy.
    And because Kateena is so generous - she's given us a cheat sheet for building your team, even before you advertise - you can download it here! https://croft-pr.ck.page/7bce900c5b
    It's a jam packed episode - we know you're going to get heaps from it so get comfortable and enjoy!
    And we'd love to hear how you're going growing your team - reach us at!
    •Kateena Mills, Club Sandwich, https://www.clubsandwichhr.com.au/
    •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    •Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    Join Katie and Rach, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    31 min
  • Conversations with Madison Connors of Yarli Creative: How to build a thriving creative business with 15,000+ "followers" in just six months with purpose and community
    In this episode, we're privileged to share with the incredible insights of the incredibly talented, Madison Connors - a proud Yorta Yorta, Dja Dja Wurrung and Gamilaroi woman, activist, and founder and Creative Director of Yarli Creative.
    Today she'll share how she launched and grew her name as an artist and creator of incredible homewares and fashion products - and in just six month, has built a highly engaged community of over 15,000, growing by the hundreds daily.
    Madison will also share why she started her journey as a mum in business, founded on her passion to create connections, conversations, and spaces to educate, and her tips for how we can empower our First Nation Australians. She'll also talk about her journey with mental health and how this shaped the business she has today.
    I hope you enjoy this podcast conversation as much as we did.
    51 min
  • The Dos and Don'ts of Influencer Gifting with Brianna Russo of The Bundle
    Influencer marketing is a given in 2020 - even if you're in the B2B space.
    In fact, 86% of markets are using influencer marketing since last year, and budgets for influencer marketing are skyrocketing. It's a huge portion of the work both Rach and Katie do at Full Stop and Croft PR.
    The term "influencer" is so much broader than just a "social media influencer".
    Your non-competing industry peers, referrers, industry experts, and media leaders are all your ideal "influencers" - so building relationships with these people is absolutely imperative.
    And one of the most creative and cut-through approaches to building relationships with influencers is through gifting.
    Today we're joined by Brianna Russo, a former marketer and wedding planner, turned entrepreneur who's founded The Bundle, Australia's go-to corporate and influencer gifting platform.
    Today she'll share:
    •How she grew her business from the spare bedroom of her home
    •Some of the incredible creative campaigns she's worked on including with Dan Murphys, Myer, Westpac and Twitter
    •Why she customises every gift she works on and how to make sure it ties back to your brand's goals
    •How to gift well on a budget - even if it's only $100 to spare!
    •And some smart and savvy DOs and Don'ts you must know before going down the influencer gifting route!
    Bri's another wonder woman in business, and she's got a tonne to share with us to help us all thrive!
    We can't wait for you to learn and get inspired by this super mama boss!
    And just a little reminder, if you like what you hear today - you can support what we're doing by giving us a rating and review!
    And we'd love to hear if you've had a go at influencer gifting!
    •Brianna Russo, The Bundle, https://www.thebundle.com.au, https://www.instagram.com/thebundle._/
    •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    •Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    Join Katie and Rach, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    35 min
  • DIY PR and media content hacks with SitClique's Carmen Pascoe - how she pitched to media and reach millions through PR in two weeks
    Can you land coverage in Australia's biggest media outlets - with zero previous PR experience, and only JUST starting in business?
    Carmen Pascoe, co-founder of the brand new babysitter marketplace, SitClique - has shown us ALL you can do just that!
    Today we chat with Carmen about everything from
    •why she and her sisters founded SitClique - to create a sitter recruitment platform to enable women to be financially independent, without being limited by their responsibilities at home.
    •why she turned to PR to launch her brand and share her and the business' story - to build credibility and get cut through as a new player in an established industry
    •how she overcame her fears of pitching to media and imposter syndrome
    •how she landed coverage in dozens of the top Australian mainstream outlets like the Daily Telegraph, Kidspot and Mamamia - with zero previous PR experience
    •what it's done for her business since!
    We can't wait for you to learn and get inspired by this super mama boss!
    And just a little reminder, if you like what you hear today - you can support what we're doing by giving us a rating and review!
    And we'd love to hear your on being a working mum in business - reach out to us here:
    •Carmen Pascoe - sitclique.com, https://www.instagram.com/sitclique/
    •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/
    •Rachel Callen - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/
    Join Katie and Rach, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    39 min
  • Master your Email Marketing with Jules Dan_Episode 11
    Is email marketing dead? With so many emails coming to our inboxes daily, you wouldn't be the first to wonder whether it's worth your while.
    HOWEVER, after this conversation with Jules Dan, email marketing wizard, you'll understand just how powerful it can be for your business (if done well!)
    In fact, according to Hubspot, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
    Jules shares how to use your story to create an email marketing machine.
    Over the course of the conversation, we learn the ins and outs of everything to do with EDMs including why they're such a powerful tool for staying connected with your audiences, how to write compelling content, the best email marketing platforms to use, and HOW to run tests that will help you to optimise your open rates.
    He even shares with us a handy cheat sheet on 5 Costly Email Mistakes to Avoid - you can download it here: https://croft-pr.ck.page/7bce900c5b/
    Also, some neat tips for doubling your database. AND much much much more.
    Jules generously also shares about some of the challenges he has faced transitioning from his former career. If you've ever faced a major fork-in-the-road moment you'll be able to relate to his inspirational story.
    You'll be pleased to know that we managed to get this one within the 30-minute mark! Tune in when you've got a little bit of space. We can't wait to share with you more HIGH-VALUE PR and Social Media Marketing tips, tricks and strategies to see you all Thrive In Business!
    Like what you hear? Remember to give us a rating and review (and we may just give you a little shout out!!)
    LINKS
    Download your Cheat sheet on 5 Costly Email Mistakes to Avoid
    Join Katie and Rach, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    Visit our Thrivers website for more free resources https://www.thrivers.com.au/
    GET IN TOUCH
    Katie Martel, Croft PR, [email protected], www.instagram.com/croft.pr
    Rachel Callan, Full Stop Social Media (formerly Flamanko) [email protected]
    Share
    38 min
  • Episode 10: Three (3) Ways To Get Your Products In People's Pinterest Feeds
    With 300K active and highly engaged users in Australia, Pinterest is an awesome tool for brand discovery.
    While other social media channels have expanded, Pinterest has found a niche as THE go-to lifestyle channel. It's the place people (predominantly females) go when they're looking for ideas and inspiration for major lifestyle events like weddings, birthdays, and renovations.
    In this episode, Rach from FULL STOP Social Media chats with us about 3 simple strategies you can use to get your product into news feeds.
    It covers:
    •Creating Pinterest boards that showcase your customer's favourite products
    •Using Pinterest's data to create content that is trending.
    •Working with Pinterest Advertising to get your pins to a broader audience ⁠
    Also, what you need to know about landing pages to make sure your potential customers have a good look around and make a purchase.
    It's a short 7minute episode with tonnes of great tips and takeaways, so dig in and enjoy!
    And don't forget to give it a rating and review - and you may just get a shout out from us!
    LINKS
    Join Katie and Rach, and hundreds of others in our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    GET IN TOUCH
    Katie Martel, Croft PR, [email protected], www.instagram.com/croft.pr
    Rachel Callan, Full Stop Social Media (formerly Flamanko) [email protected]
    8 min
  • TIB09 How to do your own Google Advertising to thrive in business - conversations with Sunday Digital's Kaity Griffin
    Are Google Ads "better" than Facebook ads for your business? Should you do both? Maybe you've tried your hand and given up at the site of the overwhelming Google Ads interface?
    In this podcast, Google Ads gun behind Sunday Digital, Kaity Griffin, chats with Rach and Katie on why Google Ads is one of the most powerful ways for businesses to grow - and a far less overwhelming than we may think!
    She shares:
    1) What the heck is a "Google ad" - and how they work?
    2) What's the difference between Google ads and Facebook ads - and which one is right for you to invest in?
    3) What the heck does AOV and ALV mean and why they matter?
    4) What's the exact steps, budget and timings you need to know and to get started right now!
    And as a young mum, running a highly successful business and coaching program at Sunday Digital, she gives us some amazing digital and productivity tips for "how she balances it all"!
    37 min
  • TIB08 Conversations with MasterChef finalist Dani Venn - How to launch a thriving food brand with PR, Social and Brand Collaboration marketing!
    We chat with MasterChef Australia four times returning contestant, Melbourne-based mum of two,and now thriving entrepreneur behind the incredible Dani Venn Pineapple Curry Simmer Sauce in partnership with Coles. We chat about:
    •How she's managing mum life and business in strict COVID19 lockdowns - including after a separation
    •How she's grown and nurtured her audiences through consistent social, PR and brand collaboration approaches
    •Tips for live to camera interviews and how to get comfortable in the limelight
    •Content and PR pitching tips for how she's landed coverage in outlets like Daily Mail, Delicious, and News.com.au
    This is a no-holds back interview with one generous, hard-working super woman - and hope you find it as inspiring as we have!
    LINKS
    Join our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    Visit our Thrivers website for more free resources https://www.thrivers.com.au/
    GET IN TOUCH
    Katie Martel, Croft PR, [email protected], https://www.instagram.com/croft.pr/
    Rachel Callan, Founder and Director, Full Stop Social Media (formerly Flamanko) [email protected]
    Dani Venn: https://www.danivenn.com.au/ or https://www.instagram.com/danivenn
    35 min
  • TIB07 Launching an online business with PR, social and marketing hacks with PR and entrepreneurial Queen Fleur Madden
    In this episode of Thriving In Business we chat to Fleur Madden who you might know from her time as the CEO of The Red Republic. Famous for some huge campaigns with some amazing brands including Lorna Jane, Dominos, Westfield... to name but a few.
    She's now the CEO and Founder of Freelancing Gems - an Australian jobs platform that champions female freelancers, consultants, sole traders and side hustlers.
    Katie and Rach chat with Fleur about:
    •Starting an online business
    •How to use PR and social media to grow a community before launching
    •The current "PR and media" context in the ever changing digital and COVID age
    •How to launch a successful competition
    •Tips to starting your business mindset to sell!
    This interview goes for about an hour. We thought about editing it down but there is so much GOLD in here we didn't know what to cut out. Honestly there is so much in here for anyone wanting to start a business, or who is looking for HOT tips for growing a business. We think you'll love it.
    And don't forget to rate and review or share with your business buddies if you love it!
    LINKS
    Join our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    Visit our Thrivers website for more free resources https://www.thrivers.com.au/
    GET IN TOUCH
    Katie Martel, Croft PR, [email protected], https://www.instagram.com/croft.pr/
    Rachel Callan, Founder and Director, Full Stop Social Media (formerly Flamanko) [email protected]
    Fleur Madden: @freelancinggems, https://www.facebook.com/freelancinggems, https://www.linkedin.com/company/freelancing-gems/
    53 min
  • TIB06 Working with influencers and building 5 businesses from scratch! Conversations with Katie Stevens
    We chat with Katie Stevens, the "Queen of Connections" - about her secrets to growing five thriving businesses, a following of hundreds of thousands of women in start-up life, and tips to working with influencers to grow your brand!
    Katie's an founder of five start-ups including Queensland's fasted-growing women's networking platform - Minding Her Business, with 23,000 members and is a prominent business and lifestyle influencer with following of over 135,000. Katie Stevens shares with us:
    • Her secrets to growing thriving brands - and how her 3C method: connecting, collaborating and creating - has been key to her success
    • How COVID-19 had a very unkind financial impact on her businesses and how she's changed since
    • What she says to those wanting to embrace start-up life
    • How she deals with fears of public "failure" and vulnerabilities in business (including one VERY funny, but "kill me now" experience she had on stage!)
    • And as an influencer, she shares her must DOs and DON'Ts for small business owners to work with influencers!
    LINKS
    https://www.instagram.com/misskatiestevens/ & https://www.instagram.com/minding_her_business/Join our Thriving through COVID19 Facebook community: https://www.facebook.com/groups/527152524895728
    Download your copy of the Thriving in Business during COVID19 and beyond e-book https://www.thrivers.com.au/resources/thriving-through-covid-e-book
    Visit our Thrivers website for more free resources https://www.thrivers.com.au/
    GET IN TOUCH
    Katie Martel, Croft PR, [email protected], https://www.instagram.com/croft.pr/
    Rachel Callan, Founder and Director, Full Stop Social Media (formerly Flamanko) [email protected]
    23 min

About Thriving in Business with PR, social and digital marketing

From the publisher's feed

Hosted by award-winning marketers - Katie Martel of Croft PR and Katie's PR School, and Rachel Callan of Full Stop Social Media - each week we'll bring you incredible conversations with inspiring, disruptive, and generous entrepreneurs, journalists and marketers - who share so much wisdom to get you thriving in business!