Through the Business Lens: a podcast for savvy photographers

In this day and age the question has shifter from how much is your 8x10 to does your session fee include digital images. It has create an divided industry, and it posed the question of should you offer digital images to your clients? In this episode, I talk about the ways you can offer digital files (or not) that makes sense for your studio and your bottom line.

Why should someone choose you as their photographer versus the one down the street? You have to give them a reason, and one of the best ways to do this is with your Unique Selling Proposition. Tune in to get the simple steps to create your own.

Do you know the difference between branding and marketing for your business? Too often I see photographers confusing the two. That's why I dedicated this episode to clarifying the differences between the two, which you should focus on first, and the importance of both.

Who doesn't want to keep more of what they make?? I know I do! Guess What?? It's not nearly as difficult as you might think. Check out this week's episode to see how easy it can be to both keep more money, stop leaving money on the table, and reduce your cost of sales.

Being a photographer isn't an easy business. It's hard to stay in business for the long haul for most, which is why I wanted to speak with someone who's been doing this for 20 years. Tune in to today's episode to hear how Margaret Bryant has run a successful business for the past 20 years.

More often than not we choose to invest in a new piece of equipment than we do ourselves. But, if we don't continue to educate ourselves not only in photography but in business as well, we are going to get left behind! Take a listen and see all of the opportunities there are for you to invest in yourself!

It's 2018, and it's time to set some goals! Let's make 2018 our best year yet. Check out this episode to get some great tips on how to make sure you actually create manageable goals and achieve them.

The last quarter of the year can be super busy for photographers. But, it's easy to forget that higher sales also lead to higher taxes. Take a listen to this episode to make sure you cover yourself and your sales taxes!

In recent episodes we've been discussing how to create and implement a sales strategy. In this episode we go over how to prep for your sales session and set yourself up for a smooth appointment!

Price lists are NOT a marketing tool. They are a sales tool. If you don't use your price list the right way it may hurt your business. This episode covers the correct way to use your price list to help your sales strategy making it easier to sell your work.