Through the Business Lens: a podcast for savvy photographers

This week's podcast episode covers a very important topic that all too often gets pushed to the back burner - managing our client's expectations. Although this may not seem like a super important aspect of our business, it is one of the most important things we can do if we want to ensure a great experience for not only our clients but ourselves as well.

It's also important to remember that the customer service we provide is one of the top things that gets clients to take about us (positive and/or negative). We have the power to make that a positive experience for our client, but only if we take the time to set the tone and manage our client's expectations from the very beginning. Remember too that a great customer experience can lead to referrals and free word of mouth advertising, which is (obviously) PRICELESS! The episode this week covers all of that information in detail, and I even have a little freebie for you to help get you started. Go ahead, dive in, and let's manage those expectations!

Kim xo

P.S. - Don't forget if you have a hot topic or a burning question about your photography business that you want me to cover in my podcast just let me know. You can leave a comment on this post or send me an email to [email protected].

A quick intro in case you're wondering who this Kim Hartz chick is anyway, and why the heck you should be listening to her (hint: I've been running my own successful photography business since 2010!).

I'll dig into how I got started in my photography career and share the tips, tools and strategies I've used to take my business from scratch to six figures, in a relatively short amount of time, and create a lifestyle full of freedom to enjoy my young family.

In this episode I lay it all on the table, there's no holding back. In it I divulge my toughest business lessons, some of them very nearly broke me…

...like, remembering to accrue the rent checks… and just because you wrote the check, doesn't mean the money has left the building!

I share these stories, not to scare you or to make you feel sorry for me, but in the hopes you can glean some valuable knowledge to help you move forward with clarity in your own business.

So, settle back and listen up for what NOT to do in your business, so you can be better prepared than I was and hopefully avoid some of the inevitable challenges and pitfalls of business that lay ahead.

Branding is essential in creating a sustainable, profitable and memorable photography business. In this super juicy episode I cover:

→ What is a brand? The definition you need to know – and it's probably not what you think

→ Why branding is so key in setting your photography, and your studio, apart in a crowded market. And, nope, it's not just about creating a new logo.

→ The power of a brilliant brand and how it can do all the heavy lifting for you when it comes to attracting or repelling the type of clients you want – and don't want!

→ The five key elements of a solid brand and how to implement them for your business.