On this episode, joining host Craig Israel in the studio is Madison Letizia, Director of Communications at thunder::tech to talk about digital commerce and how you can get a bigger piece of the online commerce game in 2020. Part one of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.

For more information, see our show notes. 

On this episode, joining Creative Director and host Craig Israel is thunder::tech’s Optimization Specialist, Michael Laskowski to talk about Google ads. They dive deep into how targeting works for PPC, display ads and re marketing with the targeting of competition, key words or affinity categories.

For more information, see our show notes!

Part 2 of a 2-part series on Marketing Automation. On this episode, joining Creative Director and host Craig Israel is thunder::tech’s Marketing Automation Coordinator, Tracy Devlin and Support Team Lead, Nate Ward to talk about marketing automation platforms and which could be right for a business and how to choose.

For more information, visit our show notes! 

Part 1 of a 2-part series on Marketing Automation. On this episode, joining Creative Director and host Craig Israel is thunder::tech’s Marketing Automation Coordinator, Tracy Devlin and Support Team Lead, Nate Ward to talk about marketing automation; what it is, how marketers can use it and what size platform is right for you.

For more information, check our our show notes! 

thunder::cast took a field trip for this recording! We headed out to the iHeart Media studios to take a deep dive into media habits. On this episode, joining Creative Director and host Craig Israel is the President of the North Ohio Region of iHeartMedia Markets Group, Keith Hotchkiss, Vice President and Territory Manager for the Lamar Advertising Company, Tom Fahey and from thunder::tech, Account Services Group Manager and media specialist, JP Krainz to talk about changing media habits, specifically how media companies are adapting to the new consumption habits of today’s consumers.

For more insights, check out our show notes! 

Tourism is a driving factor for the economy and marketing. On this episode, joining Creative Director and host Craig Israel is Matt MacLaren, Director of TourismOhio and Joe Hicks, Account Services Group Manager, at thunder::tech, to talk about how tourism and marketing impact each other. 

 For more information and insights visit our show notes!

Ever wonder how sports teams can get those instant replays up on social media so fast? On this episode, joining Creative Director and host Craig Israel is Madison Letizia, Director of Communications at thunder::tech and Brandon Jirousek, VP of Digital and Web Services for the Cleveland Cavaliers, to talk about the behind the scenes technology and innovative new marketing approaches.

 For more information and insights visit our show notes!

When it comes to creative design, there are tips and tricks, but there are creative crimes you shouldn’t be committing. Creative crimes could be using the wrong typeface or too many together or leading spacing. On this episode, joining Creative Director and host Craig Israel is Joe Cola, Art Director, to break down which crimes are punishable by eraser (or delete button.)

For more information and insights visit our show notes!

When it comes to developing a plan on which e-commerce platform is best for your website, there are a few items you will want to consider, Monolithic vs. Decoupled. Both have pros and cons and should be taken into consideration before making decisions. On this episode, joining Creative Director and host Craig Israel is Matt Waler, Frontend Developer, to break down which solution would best fit your business and goals. This is one podcast you won’t want to miss.

For more information and insights visit our show notes!

On this episode, joining host, Craig Israel via Skype is Kristine Buyers, Creative Services Team Lead for National Food Group. Kristine breaks down how National Food Group (NFG) got started selling B2C on Amazon and QVC after building a trusted brand through wholesale food distribution to K-12, correctional facilities, healthcare organizations, colleges and universities.

 For more information and insights visit our show notes!