Even though copywriting can be a solitary pursuit, we’re shaking things up on this episode with a copywriter roundtable. Fellow copywriters and advertising veterans, Mike Lawrence from Akhia and Matt Krupa from Marcus Thomas, join thunder::tech Creative Director Craig Israel in the studio to discuss creative writing, ideation, presentation and feedback.

Discover more by reading the episode show notes.

On this episode, Scott Peterson, the Vice President of U.S. Tax Policy and Government Affairs at Avalara, joins Craig Israel and Bruce Williams via Skype to discuss the changing landscape in competition, technology and tax regulations surrounding online transactions. Listen in as he shares insights and advice for online retailers.

Discover more by reading the episode show notes.

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Brock Richards, Vice President of Sales and Marketing at Pro Football Hall of Fame, makes an appearance on the pod to provide insight into how the Hall continues to grow and evolve the brand to meet consumer demands.

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One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Digital Transformation is good for everyone in the company, even Earl. On this episode, J.P. Krainz, Account Services Group Manager, and thunder::tech President Jason Therrien discuss how middle-market organizations are consciously planning for digital transformation. We explore how brands can be more flexible, evolve their processes and become more digital to better serve their customer base.

Learn more about digital transformation by reading the show notes. 

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Change is inevitable, but the brands who thrive are the ones who proactively embrace it. On this episode, Neil Stallard, CEO of The Reserves Network, dropped by the studio to share how his staffing company has evolved its brand and business model to grow the organization.

Learn more about brand transformation by reading the episode show notes. 

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Kiss your siloed culture goodbye! Marketing is breaking down walls and working with other departments to create a more integrated workplace. On this episode, we turn the tables and thunder::tech President Jason Therrien interviews Creative Director Craig Israel about how marketing impacts company culture.

Read the episode show notes to learn more. 

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Are you getting the most out of your data? If you’re not strategically using analytics to drive business decisions, then it’s time to reevaluate your data collection process. On this episode, Brandon Jirousek, Director, Digital Content and Operations of the Cavaliers Operating Company, shares how his team identifies key insights from collected data and uses this information to plan for future business initiatives.

Read the episode show notes to learn more about big data. 

Digital data collection and user privacy remain hot button issues following the Facebook and Cambridge Analytica scandal that’s dominated the headlines. On this episode, thunder::tech Communications Department Manager Madison Letizia addresses the potential impact of social media ad targeting. She breaks down audience matching, ethical data collection and what marketers should keep in mind when targeting users on social media.

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Email is one of the most effective tools in a marketer’s toolbox, but it requires planning to generate big results. On this episode, thunder::tech Marketing Automation Specialist Casey Braun discusses the importance of having an email marketing strategy before getting started, shares how to avoid common email pitfalls and explains how to optimize emails to achieve the highest ROI.

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On this episode two guests from Kentico, Bryan Soltis and Jim Panagas, joined host Craig Israel and Senior Director of Development Bruce Williams in the studio to discuss regulations data collection and storage and storage regulations, user privacy and technology’s impact on content. 

Check out the episode show notes to learn more.