thunder::cast

Join us for a recap of all the commercials from Super Bowl 53! We will dissect them from a marketing standpoint and give you our thoughts on who scored a touchdown and who fumbled it this year.

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One of the six-part series of podcasts connected to our 2019 Trends publication. The trend of integrating digital into physical environments is gaining momentum because it is becoming more expected by consumers and cost-effectively testable by brands. On this episode, President and Founder, Jason Therrien joins Creative Director and host Craig Israel in explaining how to take online assets and bring them into offline areas.

For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. Gone are the days when we, as marketers, could beg, borrow and snag data unbeknownst to our customers. What do we mean? GDPR is just that. thunder::cast host Craig Israel sits down with Casey Braun, Marketing Automation Specialist, to discuss why the rise of security awareness and a heightened sense of vulnerability will determine what the next GDPR law will be.

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One of the six-part series of podcasts connected to our 2019 Trends publication. On this episode, thunder::tech Founder and President Jason Therrien drops by the studio to discuss how ever-changing consumer behaviors are forcing brands to evolve. He and Craig chat about omnichannel strategies, influences on purchasing decisions, privacy and Generation Z.

For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. Amazon is at it again and shaking things up in the advertising space. On this episode, Communications Department Manager Madison Letizia breaks down how these changes will impact brands and how they go-to-market and connect with consumers in the online retail space.

For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. Are robots taking over? thunder::cast host Craig Israel sits down with Bruce Williams, Vice President of thunder::tech's Development Department, to discuss why more businesses are adopting chatbots and debate the benefits and implications of this new technology.

For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. The design of brand logos used to be a "black box" process where customers didn't get to see changes or comment on them until they were released back into the wild. On this episode, Art Director, Joe Cola joins Creative Director and host Craig Israel in explaining why brands are pushing the creative limits with logos.

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Digital display ads and programmatic buying are a part of a business's PPC campaigns and becoming more and more common to companies and customers. On this episode, thunder::tech's Account Services Group Manager JP. Krainz and Integrated Marketing Coordinator Dan Lyons address what digital display ads are, what programmatic buying is and how middle market companies can use it to reach those niche customers.

Discover more about this episode by reading the show notes.

Break out the party hats and noise makers, because we have a lot to celebrate! On this episode of thunder::cast, we're marking a big milestone in thunder::tech's history – 1,000 blog posts! To mark this monumental content achievement, Craig is joined in the studio by Kelly McGuire, Market Development Manager, and Madison Letizia, Communications Department Manager, to discuss our blog writing process and approach, lessons learned and so much more!

Discover more about this episode by reading the show notes.

On this episode of thunder::cast, we're discussing research, the voice-of-the-customer, consumer insights and how this information can help brands better understand their audiences. Listen in and thunder::cast host, Craig Israel, and Jeff Hyde, Managing Director of Ideas in Focus, discuss how middle market companies can get started with consumer research.

Want more? Check out the episode show notes.