When choosing a destination to visit, today’s consumers have no shortage of options at their digital fingertips. It’s not enough to just sell tickets. Marketers in the destination and tourism industry have to find creative ways to reach and connect with visitors through memorable experiences. On this episode, Brock Richards, Vice President of Sales and Marketing for the Pro Football Hall of Fame, shares insights and strategies to capture your customer’s attention and keep them coming back.

Check out the episode show notes to learn more. 

If you’re redesigning your website, it’s important to make sure you are addressing the right problems to create a seamless user experience. On this episode, User Experience Designer Jay Mazzone explains why brands should be conducting user research and how to choose the best research method to gain useful insights.

Check out the episode show notes to learn more. 

You never get a second chance to make a first impression. It can be easy to get lost is a sea of vendors at industry trade shows, and you need more than a good-looking exhibit to stand out. Dean Skinner, Chief Creative & Marketing Officer at Findaway, joins thunder::cast host Craig Israel in the studio to discuss how to think outside the booth. Get trade-show ready and create a memorable experience with Dean’s nine trade show tips.

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Once a year, big brands dish out even bigger bucks for a coveted TV spot during the Super Bowl. On this episode, Account Services Group Manager J.P. Krainz and User Experience Designer Jay Mazzone join thunder::cast host Craig Israel in the studio to debate this year’s best, weirdest and downright terrible Super Bowl ads.

Learn more by reading the episode show notes.

http://www.thundertech.com/blog/February-2018/Episode-73-Super-Bowl-52-Ads-Winners-and-Losers

One of the six-part series of podcasts connected to our 2018 Trends publication. For this episode, Richik Sarkar, an attorney specializing in cyber security and accessibility from McGlinchey Stafford, joined us in the thunder::cast studio. Listen in as he shares the importance of inclusive digital marketing and discusses guidelines marketers should follow to be in compliance online.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/January-2018/Episode-72-Trends-Volume-9-Achieving-Accessibility

One of the six-part series of podcasts connected to our 2018 Trends publication. Is your brand developing and disseminating easy-to-scan, simple content? If not, it’s time to evolve your content to make it more visual and captivating. From infographics, to video to social media, thunder::tech’s Creative Director Craig Israel shares how brands can increase engagement and enhance comprehension with killer visual content.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/January-2018/Episode-71-Trends-Volume-9-Creating-Engaging-Visua

One of the six-part series of podcasts connected to our 2018 Trends publication. It’s not enough to “do digital.” The most forward-thinking organizations live and breathe digital. thunder::tech President Jason Therrien and Senior Director of Development Bruce Williams break down what digital transformation means, why strategy is the driver behind digital evolution, and how an organization can evolve its communications, systems and processes to better serve the customer.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/January-2018/Episode-70-Trends-Volume-9-Preparing-Your-Brand-fo

One of the six-part series of podcasts connected to our 2018 Trends publication. The days of coming to work, sitting in your cubicle, doing your work and going home are long gone. Some of today’s most successful companies have adopted an integrated business model that encourages collaboration, and marketing’s at the center. On this episode, our President Jason Therrien discusses how marketing is infiltrating every department, the increased need for a unified brand voice and why collaboration makes everyone more effective.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/January-2018/Episode-69-Trends-Volume-9-When-Marketing-Infiltra

One of the six-part series of podcasts connected to our 2018 Trends publication. Digital marketing is resulting in an abundance of data and analytics right at our fingertips. But how do you begin sorting through mountains of data to find actionable insights? Our Optimization Team Lead, Maggie Babuder, shares the latest tools to help marketers track and analyze data from marketing efforts to drive decision-making.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/December-2017/Episode-68-Trends-Volume-9-Driving-Decision-Making

One of the six-part series of podcasts connected to our 2018 Trends publication. All brands want to be able to connect with their customers, but with less control over the customer journey, more companies are exploring alternative marketing strategies. In this episode, our Communications Specialist Shantae Rollins discusses how brands can activate social media influencers to engage with target audiences.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/December-2017/Episode-67-Trends-Volume-9-How-to-Capitalize-on-In