thunder::cast

We've all seen them flipping through the channels late at night. Infomercials promising better, quicker and easier results. From the gimmicky to the hilarious to the downright ridiculous, thunder::cast co-hosts Craig Israel and Eric Crilow break down their favorite infomercials of all time.

Watch all the infomercials discussed in the episode by checking out the show notes.

https://www.thundertech.com/blog/September-2017/Episode-66-Infomercial-Fails-and-Funnies

On this episode, we welcome one of our clients into the thunder::cast studio. Rob Fisher, vice president of marketing at Madison Electric, stopped by to discuss The Sparks Innovation Center, the electrical industry's first crowdsourced approach to product development. Listen in as he shares insights and advice for driving innovation.

Discover more by reading the episode show notes.

https://www.thundertech.com/blog/September-2017/Episode-65-%E2%80%93-Driving-Innovation-through-Crowdsourc

If you're considering a brand new site or thinking about redesigning your old website, one of the first questions you need to ask yourself is whether you want a tailored or templated site. On this episode, Senior Director of Development Bruce Williams breaks down the difference between tailored and templated sites, the benefits and drawbacks of each and what to consider when deciding which option is best for your brand.

Discover more by reading the episode show notes.

https://www.thundertech.com/blog/August-2017/Episode-64-Tailored-vs-Templated-Which-website-app

Did you know that more than 70% of consumers are more likely to make a purchase based on a social media recommendation? As capturing consumer attention becomes increasingly more difficult, more brands are turning to influencers to help them connect with their target audience. On this episode, Communications Department Manager Madison Letizia and Communications Specialist Shantae Rollins break down the pros and cons of influencer marketing, the importance of transparency and how brands of all sizes can leverage influencer marketing to increase awareness and engagement.

Discover more by reading the episode show notes.

https://www.thundertech.com/blog/August-2017/Making-the-Case-for-Influencer-Marketing

One of the five-part series of podcasts connected to our 2017 Trends Summer Reader publication. How are your customers interacting with your brand? Has your culture shifted? Has your product or business model changed? If any or all of these questions ring true, then it might be time evolve your brand. We interview Senior Account Manager J.P. Krainz about what marketers should consider before embarking on a total brand reinvention and discuss why it's imperative to have a sound strategy before taking your brand in a new direction.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/July-2017/Episode-62-Trends-Summer-Reader-2017-Special-Top-o

It's the most wonderful time of the year! In this episode, we're celebrating Christmas in July and learning about what makes A Christmas Story House & Museum such a popular Cleveland attraction. The 19th century Victorian home, which has been open to the public for tours since 2006, was used in outdoor scenes in the 1983 classic holiday film, A Christmas Story. A Christmas Story House Curator Steve Intermill visited the thunder::cast studio to share the house's history, discuss how the team successfully markets the house year round and promote the upcoming Christmas in July celebration. Listen in to get a dose of holiday cheer!

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/July-2017/Episode-61-Selling-Christmas-All-Year-Long

One of the five-part series of podcasts connected to our 2017 Trends Summer Reader publication. One emerging trend in social media marketing, involves the growing concern for marketers to focus more on personalized content and less on spammy messaging. On this episode, Social Media Coordinator Hanna Steinker discusses the latest social media developments impacting the industry, including how more B2B brands are effectively leveraging rich social media content, how Snapchat is differentiating itself from its rival social media sites, and why it's important for company CEOs to be more visible on social media.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/July-2017/Episode-60-Trends-Summer-Reader-2017-Special-Growi

One of the five-part series of podcasts connected to our 2017 Trends Summer Reader publication. Marketing slows down for no one, and if you're not planning your next move you may be left behind. On this episode, thunder::tech President Jason Therrien and Senior Director of Development Bruce Williams share insights to help marketers be more proactive and deliberate about their marketing strategies. Listen in as they offer tips to take full advantage of emerging trends.

Learn more by reading the episode show notes.

http://www.thundertech.com/blog/June-2017/Episode-59-Trends-Summer-Reader-2017-Special-Chang

One of the five-part series of podcasts connected to our 2017 Trends Summer Reader publication. Historically, marketing tactics have operated in silos, each working to drive results, but never crossing paths. On this episode, President Jason Therrien and Marketing Automation Specialist Kyle Coughlin, discuss the performance marketing philosophy and how marketers can get the greatest return on their investment by rallying all trackable marketing activations around a singular goal to drive impactful and measurable customer engagement.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/June-2017/Episode-58-Trends-Summer-Reader-2017-Special-Creat

One of the five-part series of podcasts connected to our 2017 Trends Summer Reader publication. On this episode, Manager of Multimedia Matt Stevens and Senior Multimedia Specialist Christian Daugstrup break down what brands should consider when adding multimedia to the marketing mix. Using examples such as Mr. Clean and Progressive Insurance's Flo, they discuss the importance of figuring out what your brand sounds like and how to effectively show off your brand's personality to increase awareness and audience engagement.

Learn more by reading the episode show notes.

https://www.thundertech.com/blog/June-2017/thunder-cast-Trends-Summer-Reader-2017-Special-Pre