I’m pulling back the curtain on what it truly means to grow as a one-person marketing team. Whether you're in the same boat or just curious about the balancing act required to juggle multiple hats in the marketing world, this episode is for you.

I’ll share my personal journey from starting as a marketing assistant and leasing agent to eventually becoming a VP of Marketing. The path wasn’t always smooth, but it was filled with valuable lessons in self-advocacy, leveraging technology, and continuously learning to push boundaries. From using tools like ChatGPT and Canva to setting weekly learning goals and building a support network, I’ll dive deep into the strategies that have helped me not just survive but thrive in this challenging role.

Plus, I’ll discuss the mindset shifts and personal growth strategies that are crucial for long-term success, from setting clear goals to prioritizing self-care. If you’re ready to learn how to scale your efforts and celebrate your wins as a solo marketer, this episode is packed with actionable insights to help you do just that.

In this episode of Tiff Talks Tech, we're diving into the transformative power of apartment automation for centralization, with a unique twist on the concept—specialization. Joining us is Tyler Marker, the Director of Marketing and Professional Development at Zidan Management Group, who has been pioneering a pilot program that redefines how teams operate within multifamily management.

Tyler shares his innovative approach to centralization, which he prefers to call "specialization," where team members are empowered to focus on their strengths and become experts in specific areas. We explore the benefits of this model, from increased efficiency and job satisfaction to measurable ROI in property management. Tune in to learn how automation and specialization can revolutionize your operations and take your team to the next level.

Join us as we dive deep into the world of data-driven decision-making in the multifamily industry with our special guest, Tess Suchoff, VP of Strategic Initiatives at Venn. Tess shares her journey into the multifamily sector and how her experiences have shaped her expertise in utilizing data for impactful marketing strategies.

In this episode we sit down with Terry Wang, Founder and CEO of ReLease, to explore how modern renter expectations have transformed lease terms in the multifamily industry. Terry shares his insights on the evolution of renter demands, driven by technological advancements, and how these shifts vary across different demographics. Terry also discusses how data analytics can reveal the most popular lease terms and the emerging tech trends that will shape the future of multifamily leasing. Tune in to discover how to align lease term offerings with business goals and market demands, and learn from Terry’s experiences and recommendations for leveraging technology to meet and exceed modern renter expectations.

In this episode, we'll explore how technology can be harnessed to elevate your personal brand and expand your professional influence. From optimizing social media platforms and crafting engaging content to leveraging cutting-edge digital tools and automation, this podcast covers a wide range of topics designed to empower listeners to build and maintain a standout personal brand in today's competitive landscape.

In this episode, Ashley McGovern, Senior Content Marketer at Realync, joins me to discuss the Future of Content Marketing in Multifamily. Together, we speculate on the future direction of content marketing in the multifamily industry, considering emerging technologies, shifting consumer preferences, and evolving industry dynamics. In this episode, we cover how marketers can stay ahead of the curve.

This week I am joined by Revyse Co-Founder, Ben Steward, to talk about how we can build a transparent and trustworthy vendor marketplace in the multifamily industry with technology.

Are we all tired of talking about AI? Well, a little. BUT in this episode, we are going to go beyond the buzzwords and discuss the impact AI has on the customer experience in multifamily. We are joined by Robert Turnbull, President & Co-founder of BetterBot, and we'll cover all your burning questions regarding AI.

With so many inconsistencies in every-day data, it's important to figure out how we can overcome those gaps. On this episode, I've invited Dave Holland from Property Gauge to talk about ways we can make the most of our data in multifamily.

This week I'll chat with Kristi Fickert, VP of Enterprise Growth at Realync, and discuss different video tips and tricks to help fuel growth at your multifamily communities.