Tiff Talks Tech

Tiff Talks Tech

By Tiffany De AlvaTechnology
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Tiff Talks Tech episodes

  • The Invisible Load of Foster Parents in the Workplace
    It's the week of National Adoption Day! In honor, we are going to explore the emotional and mental toll of foster care and why employers and teammates often miss what foster parents are carrying daily.

    In this heartfelt episode of TIFF Talks Tech, host Tiffany De Alva opens up about the invisible load foster parents carry in the workplace. Sharing her personal journey of adopting foster children, Tiffany delves into the emotional and logistical challenges faced by foster parents. She explores how technology can help lighten this load and offers practical tips for workplaces to better support foster families. Tune in to gain insights into the nuanced world of foster parenting and discover how empathy and tech can make a difference. #FosterCare #TechSupport #WorkplaceInclusion







    27 min
  • From Property to Personality: Turning Communities into Brands
    What makes a renter stop scrolling—and start signing? In this episode of Tiff Talks Tech, Tiffany sits down with Stacey Feeney, Founder & Creative Director of Zipcode Creative, to explore the art of turning plain properties into unforgettable brands. With over a decade of multifamily experience, Stacey shares how her agency crafts personality-rich brand identities that help communities stand out in crowded markets.
    32 min
  • How I’d Audit a Property Marketing Strategy in 30 Minutes Using ChatGPT
    Need to spot what’s working (or not) in your property’s marketing fast? In this solo episode, I walk you through exactly how I’d audit a multifamily marketing strategy in just 30 minutes—using ChatGPT as my sidekick. From website messaging to ad performance and resident engagement, I’ll show you the prompts, frameworks, and red flags I look for to get a clear picture—fast. Whether you’re a marketer, operator, or vendor, this episode will leave you with a practical game plan to uplevel your strategy without drowning in data.
    14 min
  • Solving Systemic Problems with Risk Mitigation Technology
    Across the country, renters and property owners are facing the same stubborn challenge: the approval process. For many qualified renters, outdated screening criteria and economic realities create barriers to housing. For property teams, those same challenges can mean higher vacancy rates, inconsistent cash flow, and growing risk.

    In this episode of Tiff Talks Tech, I sit down with Jake Zachariah, VP of Marketing at OneApp, to unpack the systemic issues behind rental approval challenges—and explore how risk mitigation technology can be part of the solution. We’ll talk about the ripple effects these barriers have on communities, the stigma around so-called “risky renters,” and how tools like OneApp’s lease guarantee can work hand-in-hand with fraud prevention technology, such as Umbrello, to create a rental process that’s fair, secure, and financially sustainable for everyone involved.

    If you’ve ever wondered how technology can both protect properties and expand housing access, this conversation is for you.
    34 min
  • The Tech Graveyard: Why So Many Pilots Die in Multifamily
    We all love a good pilot—but in multifamily, too many of them end up buried before they ever get a real chance to shine.

    In this episode, Tiffany takes a hard look at the tech graveyard—the growing list of vendor tools and promising innovations that never make it past the trial phase. Why do good ideas fail to gain traction? Why do teams go silent after a seemingly successful pilot? And what can both operators and suppliers do differently to stop this cycle of short-lived experimentation?

    Tiffany breaks down:

    Why pilots are often set up to fail from the start

    The top reasons good tech never gets adopted

    How to define success before you launch

    What suppliers can do to support long-term adoption

    When it’s better to skip the pilot and go all-in

    Whether you're testing your tenth platform this year or trying to break into a new portfolio, this episode will help you rethink your approach and avoid the graveyard.

    🎧 Listen in to learn how to turn pilots into progress—and stop ghosting your best ideas.
    13 min
  • Short-Term Strategy: Turning Major Events into Revenue for Multifamily
    When the World Cup, the Olympics, or the Kentucky Derby come to town, demand for housing skyrockets—and multifamily communities might be sitting on untapped potential.

    In this episode of Tiff Talks Tech, Tiffany sits down with Kim Boland, Senior VP of Management at AION Management, to explore how property operators can turn major events into revenue opportunities. From short-term rental strategies and operational readiness to maintaining resident satisfaction and leveraging tech tools like Flexhaus, Kim shares how multifamily teams can think creatively—and profitably—when global attention lands in their backyard.

    Whether you're a skeptic or STR-curious, this episode dives into the practical, the possible, and the next steps to get ahead of the demand.
    26 min
  • What I Didn't Expect in My First Year on the Vendor Side
    Making the leap from operator to vendor is a big shift—and no one talks enough about what really changes. In this solo episode, I’m pulling back the curtain on my first year on the vendor side of multifamily. From realizing leads don’t just show up at your door, to getting laser-focused on revenue (and how that impacts everything from strategy to sanity), I’m sharing the surprises, the lessons, and the growing pains that came with the transition. Whether you're thinking about making the jump or just curious what life looks like on the other side, this episode offers an honest look at what it actually takes to thrive in vendor life.
    15 min
  • Mentorship Isn’t a Perk—It’s a Retention Strategy
    Too often, mentorship is treated as a “nice-to-have.” But what if it’s actually one of the most powerful tools we have to keep great people around?

    In this episode of Tiff Talks Tech, Tiffany sits down with Tara Samuels—Founder of Multifamily Mentor Matchmaking and long-time industry connector—to unpack how mentorship can reduce turnover, build internal leaders, and foster cultures that people want to be part of.
    40 min
  • Obsessed with ROI? Here’s the ROI We’re Not Talking About
    Every marketer knows the pressure: prove your worth, show the numbers, tie it all back to leases. ROI rules everything around us.

    But what if the most important returns—the ones shaping brand trust, team morale, and long-term growth—aren’t showing up in your dashboard?

    In this solo episode, Tiffany unpacks the other side of ROI: the invisible wins, the slow-burn strategies, and the metrics that matter even when they don’t directly result in a form fill. From brand equity and reputation to operational efficiency and team culture, you’ll learn why traditional ROI thinking is too narrow—and how to tell a better story to your boss.
    15 min
  • The AI Leasing Disconnect: Getting AI Tools to Talk in Multifamily
    We’ve all heard the hype: AI will revolutionize leasing. But what happens when your shiny new tools don’t talk to each other—or to your team? In this episode, Tiffany sits down with Paul McClain, Founder of AiinaT Brand Solutions, to unpack the growing disconnect in AI leasing rollouts.

    From broken attribution to disconnected CRMs, we explore how poor tech integration and a lack of onsite marketing training are costing multifamily teams leads—and credibility. Paul shares what it really takes to make AI tools work together, why consultants are often blocked from accessing the data they need, and how layered campaigns can actually meet prospects where they’re at.

    Whether you’re a marketer, operator, or supplier-turned-strategist, this episode is a must-listen for anyone trying to bridge the gap between tech and execution.
    42 min

About Tiff Talks Tech

From the publisher's feed

Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand…