Tiff Talks Tech

Tiff Talks Tech

By Tiffany De AlvaTechnology
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Tiff Talks Tech episodes

  • Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead)
    Is your CRM lying to you? (Hint: kinda.)

    In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.

    But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.

    Whether you’re a marketing director, vendor, or just tired of hearing “the lead came from the website,” this episode will help you rethink how you measure success—and where to focus your energy next.
    16 min
  • Managing Your Tech Stack For Marketing At Scale
    In this episode, I’m joined by Devin Lusk, Director of Marketing at American Landmark, to dive into the essential tech stack solutions multifamily marketers need to scale effectively. Devin shares her approach to vetting and implementing new technology and how to maintain consistency across multiple properties. We explore the top software platforms she relies on, best practices for rollout and training, and tips for managing vendor relationships at scale. Whether you're growing your portfolio or refining your tech strategy, this conversation is packed with practical advice you can use right away.
    34 min
  • The Marketing Metrics We’re Obsessed With—But Shouldn’t Be
    We’ve all been there—celebrating sky-high impressions, obsessing over click-through rates, and chasing social followers like our KPIs depend on it. But what if the metrics we love… aren’t actually helping us grow? In this episode of Tiff Talks Tech, Tiffany breaks down the marketing metrics that look good on a dashboard but don’t move the needle. From vanity vs. value to the three most overrated KPIs in multifamily marketing, we’re cutting through the fluff and getting real about what actually drives results. You’ll learn:
    • Why we get hooked on feel-good numbers
    • The dangerous disconnect between marketing dashboards and real business impact
    • Smarter, more strategic metrics to track instead
    • How to help your team refocus on what truly matters
    If you’ve ever sat in a meeting full of high-fives over data that doesn’t convert, this one’s for you.
    14 min
  • The Right Way to Use AI for Personalized Customer Experiences
    AI is transforming the way we communicate—but is it bringing us closer or pushing us further apart? In this episode of Tiff Talks Tech, I sit down with Connie Lee, Co-Founder of Reffie, to explore how businesses can use AI to create genuine, personalized connections rather than robotic interactions.

    We dive into:
    🔹 How to enhance your best workflows with AI to deliver personalized experiences
    🔹 The risks of poorly deployed AI and how it can damage your brand
    🔹 Why AI sometimes makes communication feel cold—and how to bring the human touch back
    🔹 The future of AI-powered relationships and what businesses need to do now to stay ahead

    If you’re in multifamily marketing, tech, or customer experience, this episode is packed with insights to help you leverage AI the right way—without losing the personal touch.

    🎧 Tune in now and learn how to make AI work for you, not against you!
    42 min
  • Is Your AI Ethical? A Multifamily Guide to Responsible Tech
    Artificial intelligence is transforming the multifamily industry, from leasing automation to pricing strategies—but are we thinking enough about ethics? In this episode of Tiff Talks Tech, I sit down with Jack Miller, Data Scientist and AI Ethicist at HIO, to discuss the ethical implications of AI in multifamily.

    We’ll dive into why AI ethics matter, how bias can creep into our tech stack, and what operators can do to ensure responsible AI adoption. Plus, Jack shares key questions you should be asking vendor partners to make sure the technology you’re bringing on is fair, transparent, and compliant.

    Whether you're an operator, marketer, or tech vendor, this episode will help you navigate the intersection of AI and ethics in multifamily—without the jargon.

    🎧 Tune in to learn how to future-proof your AI strategy and stay on the right side of innovation!

    48 min
  • Beyond Compliance: Leveraging Training Tech to Build Culture and Retain Talent
    In this episode of Tiff Talks Tech, I sit down with Stephanie Anderson, Senior Director of Communication & Social Media at Grace Hill, to explore how training in multifamily goes beyond just checking the compliance box. We dive into how innovative training programs can foster employee engagement, build stronger team cultures, and create inclusive environments in one of the most diverse industries.

    Stephanie shares insights on the evolving role of technology in training—highlighting tools like automation, data analytics, and gamification—and how they’re transforming the way multifamily companies deliver impactful learning experiences. We also discuss the connection between ongoing training, career growth, and retention, and explore actionable strategies to overcome challenges faced by busy on-site teams.

    Whether you’re a property manager, marketer, or industry leader, this episode offers valuable takeaways for building thriving, connected teams in multifamily. Don’t miss it!
    45 min
  • Essential Skills for Multifamily Marketers in a Tech-Driven World
    In today’s rapidly evolving multifamily industry, tech is reshaping how we connect with prospects, engage residents, and drive business results. But how can multifamily marketers stay ahead of the curve?

    In this solo episode, we'll dive into the essential skills every multifamily marketer needs to thrive in a tech-driven world. From mastering data analysis and CRM tools to embracing AI and marketing automation, Tiffany shares practical insights and actionable tips on how to build your toolkit for success.

    Whether you’re looking to optimize your digital advertising strategies, improve your content creation, or stay adaptable in an ever-changing market, this episode will help you navigate the skills that matter most in the modern multifamily marketing landscape.

    Tune in to learn how to sharpen your skills and future-proof your career in multifamily marketing!
    22 min
  • Automating Leasing for Military Families: Flexibility and Compliance
    In this episode of Tiff Talks Tech, we're joined by AJ Tibbitts, Manager of Pricing and Market Analysis at WinnCompanies, to discuss how automation is revolutionizing the leasing process for military families. AJ brings his expert insights into the unique challenges military communities face—such as frequent relocations, early lease terminations, and complex compliance. We explore how automation can streamline these processes, offer greater flexibility, and enhance communication between military tenants and property managers. Whether it's automating rent payments in line with Basic Allowance for Housing (BAH) or ensuring secure remote leasing, this episode is packed with actionable insights on how technology is transforming leasing for military families.
    33 min
  • Maximizing Your Leasing Expertise at Scale: How AI Is Transforming Multifamily Operations
    In this episode of Tiff Talks Tech, we're exploring the powerful ways AI is transforming the multifamily industry by helping leasing and property management teams scale their expertise like never before. Join us as we sit down with Jen Finn, the founder of HIO, a cutting-edge platform that provides instant, accurate answers to employee questions using AI-driven insights from proprietary documents, leasing protocols, software manuals, and more.

    We’ll discuss how AI can streamline knowledge sharing, reduce training time, and enhance operational efficiency, ensuring consistency and accessibility across even the largest multifamily teams. Plus, we dive into the evolving roles and skills that will define the future of property management as AI takes on routine tasks, empowering staff to focus on what they do best.

    Whether you’re a property manager, a tech enthusiast, or simply curious about the future of AI in multifamily, this episode offers valuable insights into how technology is reshaping the industry.
    39 min
  • How To Thrive In 2025: Your Guide To Supplier Success
    In this episode of Tiff Talks Tech, I’m joined by Kara Rafferty as we dive into the topic of maximizing vendor partnerships in multifamily. During a recent session for Apartments of New York, we shared actionable strategies and valuable insights to help property teams and suppliers build stronger, more impactful collaborations.

    From creating mutual value to leveraging tools and resources that elevate these partnerships, this conversation is packed with tips to help you succeed. Plus, we’ve included a link to our PowerPoint presentation loaded with practical resources that will take your partnerships to the next level. Don’t miss it!📂

    Access the PowerPoint Presentation here: https://tiffanydealva.wixsite.com/tiff-talks-tech/post/how-to-thrive-in-2025

    Tune in now, and let’s take your vendor relationships to new heights!
    40 min

About Tiff Talks Tech

From the publisher's feed

Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand…