on this episode, i interview my dear friend tiffany paul all about why you should start your business around the "what" and not the "why".

listen to break the matrix podcast here.

listen to me on break the matrix podcast here.

follow tiffany: @iamtiffanypaul

follow me: @scoutsobel

buy my book, the emotional entrepreneur, here.

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more information on scout's agency: www.scoutsagency.com

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