Long before it became a household name with a catchy jingle, Tiki-Tiki was a life-saving breakthrough. In this episode, we uncover the forgotten story of how a deadly beriberi epidemic, fueled by American colonial "progress," was stopped by a humble Filipino pharmacist. Discover how Dr. Manuel Zamora created a world-first vitamin supplement from rice bran in a small Quiapo lab, chose public health over immense profit, and cemented a cultural icon that has nourished generations of Filipino children.