Think TikTok isn’t for you? Think again.

In this episode, Bill is joined by Ciara Attwell to break down how pet groomers can actually use TikTok to grow their business – without feeling awkward or overwhelmed.

Ciara shares her journey from complete beginner to building a strong online presence, and explains how groomers can do the same using what they already do every day in the salon.

They cover:

• Why TikTok is a powerful tool for attracting new clients
• The importance of posting consistently (even if it’s simple content)
• Why engagement matters more than follower numbers
• How to turn everyday grooming into content ideas
• Using trends and current topics to boost visibility

The key message? You don’t need to go viral or be “perfect” – you just need to show up regularly and be real.

For groomers, TikTok can be one of the easiest ways to build trust, showcase your work and stand out locally.

If you’ve been unsure where to start with social media, this episode will give you the confidence and clarity to give it a go.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn.

You can find out more and sign up for Lopay here:

https://merchant.lopay.app/ref/PETPASSION2500

Listeners of this podcast get £2500 of fee-free transactions.

And if you’d like support building a stronger, more profitable grooming business, visit:

https://petpassiontoprofit.com/

If this episode gave you the push to start posting, make sure you subscribe and share it with another groomer who’s ready to grow their visibility online. 🐾