Maher Yassine (@maher.yass) is the CEO and manager of Uplift Management (@upliftmanagement), an American influencer management and influencer marketing company. The company specializes in talent management in the lifestyle, fitness, and beauty industries.

Maher begins by recounting one of his latest case studies, with the technology company Motorola on its first campaign with influencer marketing. He explains the problems the campaign suffered during production and the importance of an influencer marketing manager in a campaign. 

We talk about how Maher met Omar Bolden (@omar.bolden), 2016 SuperBowl champion, and his fiancée Candice (@candice), influencer and entrepreneur. Maher gives us insight into what it's like to manage the career of a couple of influencers.

Check out Uplift Management's website: https://www.uplift-management.com/

Visit our website at https://boldcreators.club/

Today's topic focuses on the horror show that is Influencer Fraud. We talked about the evolution of social media and influencers and how influencer marketing was affected by Influencer fraud in the earlier days. We also discussed how brands can try to avoid falling into Influencer fraud and how agencies help with that process.

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In this week's episode, we discuss our favourite influencer products.

We talk about Dani Choma's eBook, KSI and Logan Paul's Prime Hydration, MrBeast's Burger and many other great examples.

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TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/

In this week's episode, we discuss the impact of influencers in Online and Offline marketing campaigns, and how you can mix both.

We talk about the campaign between Sthe Matos and Americanas and the amazing campaign that Adidas ran offline and transport to online marketing.

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TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/

In this week's episode, we enter the world of corporate influencers and how they helped brands to grow in competitive markets.

We talk about the importance of Elon Musk for Tesla, the power of corporate influencers like Casimiro for TNT Sports and Pipocando's beginning. 

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TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/

In this week's episode, we touch again on the topic of NFTs and how influencers can boost this market.

We mention creators like Logan Paul, FaZe Banks, and Gary Vee, and also touch on some recent scams in the digital art world.

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Instagram: @boldcreators.club

Website: https://boldcreators.club/

In this week's episode, we touch for the first time on the topic of NFTs, cryptocurrencies and the metaverse.

We cover the simplest concepts in the NFT world with practical examples. We talk about blockchains, crypto punks and the Bored Ape Yacht Club, as well as collections such as artist Beeple's "Everydays" project.

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Website: https://boldcreators.club/

In today's episode, we discuss the importance of influencer marketing on the music business and how TikTok has been leveraging careers.

We talk about Olivia Rodrigo's hit song, drivers license, and Adin Ross, the streamer that got to the Hip-Hop stars 

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Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured

Linkedin -  https://www.linkedin.com/company/bold-creators-club

Website - https://boldcreators.club/

Live Shopping has taken over the internet and is becoming the main form of promotion and selling for many brands. Livestreaming in Brazil became important for almost every area, from gaming to sports, and it is expected to keep growing.

Livestreaming eCommerce is the new big thing for brands. This is the combination of three distinct factors:

The growth of TikTok around the world;

The rise of the influencers;

The brand needs to differentiate itself from others.

China is already ahead on livestreaming eCommerce, but studies show that the biggest markets for this type of content are India and Brazil.

In China, Live Shopping is already common. Forbes estimates that the industry will earn around $60 billion annually. In 2019, around 37% of all online shopping was made during or because of Live shopping. In 2020, Taobao’s annual Single-Day Global Shopping Festival accounted for $6 billion in sales thanks to livestreaming eCommerce.

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In this episode, we talk about the biggest marketing trends for 2022. From the change to vertical videos to NFT's, here are our 10 predictions for the year.

Don't forget to rate us on Spotify and visit our social platforms. Links below:

TikTok - https://www.tiktok.com/@boldcreatorsclub

Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured

Linkedin -  https://www.linkedin.com/company/bold-creators-club

Website - https://boldcreators.club/