This episode treats influencer and influencer related products: 4 things you need to know about the creator economy and how it affects influencer marketing.

For further research we recommend:

https://boldcreators.club/4-things-creator-economy-influencer-marketing/

Let's connect!

Linkedin: linkedin.com/company/bold-creators-club

Some context for the episode:

In today’s world, the marketing landscape is changing. Influencer marketing is not just about celebrities anymore. The creator economy has shifted into a new era of influencers who are creators, and they’re all over social media.

What is the creator economy?

The creator economy is booming as these influencers get more opportunities to create content on platforms like YouTube and Instagram.

Read more: https://boldcreators.club/4-things-creator-economy-influencer-marketing/

Chapter Marks:

00:00 – 00:44 Intro

This episode treats three reasons why you should consider doing influencer marketing in Brazil.

For further research we recommend:

https://boldcreators.club/brazils-growth-in-influencer-marketing/

Let's connect!

Linkedin: linkedin.com/company/bold-creators-club

Some context for the episode:

São Paulo is the economic and financial center of Brazil and South America as a whole, being its largest city with 12.2M inhabitants.

1) Brazil is “new” to the mobile internet

When it comes to the connectivity of mobile devices Brazil is years behind the US or Europe, but this development is not set. It would be more accurate to describe it as a deferred popularity of smartphones. Brazilians love their mobile devices – they just started buying them later than Europeans for various reasons (lower grade of wealth years ago, tech-companies did not focus on Brazil, etc.).

2) Brazilians love social media platforms

Brazilians are collectivists, they love to be around their friends and families and the independence of an individual is much less valued than for example in Germany or regions in Scandinavia. The need to connect with people and the impulse to express emotions and to share feeling is the perfect combination to build up a vibrant community on social media platforms.

3) Ecommerce is just in the growth stage in Brazil

The Brazilians are still less used to ecommerce than the Americans or Canadians, but it is only a matter of time until Brazil is at the stage in which developed countries are right now. Companies should take this as a chance to take on learnings from Europe and the US to build up a market share in Brazil’s fast growing digital world.

Chapter Marks: 

0:00 - 0:25 Intro

This episode is about 4 challenges you will face when doing business in Brazil.

For further research we recommend:

https://boldcreators.club/4-challenges-when-doing-business-in-brazil/

Let's connect!

Linkedin: linkedin.com/company/bold-creators-club

The world of influencer marketing is vast. It’s easy to get lost in all the options you could argue that Brazil is one of the most diverse and exciting countries in South America. The landmass spans across eleven time zones, with various climates from tropical to arid deserts found there as well. That is why there are several challenges to doing business in Brazil.

It would make sense then for companies planning on doing business in Brazil to consider various factors when sending expatriates abroad.

It seems many different steps need consideration before setting up international business relations for any corporation; these include culture, politics, language barriers, and company values and standards that must not differ from home country practices.

Some countries require specific visas or work permits depending on how long one will stay within their borders.

The “when in Rome” saying also applies at the business level. Companies that fail to correctly assess, learn about cultures, and adapt their practices will face many problems when entering a new market and doing business in Brazil.

The Legal challenges of doing business in Brazil

Brazil is a hot spot for commerce in the Americas and has its own set of laws when it comes to brands entering their borders. If you want your brand on store shelves or online stores by Christmas time this year, make sure that all legal procedures are taken care of now so as not to have any unforeseen delays later down the line!

Brazil is a land that values family and togetherness. For this reason, the Brazilian laws of commerce are different from those in European or American countries. With these more lax regulations on business owners entering Brazil, companies need to understand which legal procedures they will need to endure before importing their brand into the country and doing business in Brazil.

There are many regulations on imports in Brazil. All Brazilian imports must be authorized first, and the import license formalizes an import request identifying what product is being imported to how much of it will be brought into the country as well as who’s involved with importing this item to ensure that they have permission from all parties necessary for bringing something new across borders.

00:00 - 00:40 Intro