TikTok Talk - die erfolgreichsten Marken im TikTok Business

TikTok Talk - die erfolgreichsten Marken im TikTok Business

By Bold Creators ClubBusinessMarketing
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TikTok Talk - die erfolgreichsten Marken im TikTok Business episodes

  • 4 things you need to know about creator economy and how it affects influencer marketing

    This episode treats influencer and influencer related products: 4 things you need to know about the creator economy and how it affects influencer marketing.

    For further research we recommend:

    https://boldcreators.club/4-things-creator-economy-influencer-marketing/

    Let's connect!

    Linkedin: linkedin.com/company/bold-creators-club

    Instagram: instagram.com/boldcreatorsclub
    TikTok: tiktok.com/@boldcreatorsclub


    Some context for the episode:

    In today’s world, the marketing landscape is changing. Influencer marketing is not just about celebrities anymore. The creator economy has shifted into a new era of influencers who are creators, and they’re all over social media.

    This episode will explore how to get started with influencer marketing in this new era and why marketers need to know about influencers now more than ever before.
    Influencers are now focusing on creating content that matters to them and building up real relationships with their audience. They want to create content that their audience will love – not only be the face of products or brands.

    What is the creator economy?

    The creator economy is booming as these influencers get more opportunities to create content on platforms like YouTube and Instagram.

    The creator economy isn’t a new idea, but it is gaining momentum as the world of work becomes more fragmented, location-independent, and distributed.
    We’re seeing an increasing number of people who make their living by sharing ideas online or through other creative pursuits. This shift in how we work has implications for brands too – marketers need to understand this trend if they want to stay relevant in today’s marketplace.
    With this rise in creator culture, brands are finding new ways to collaborate with them. Influencer marketing shifts more into the creator economy because it’s not about using a famous face anymore – it’s about leveraging an authentic voice that can authentically represent your product or service.
    There are a number of platforms where people can share their talents, skills, and passions with the world through content such as videos, tutorials, or written works.
    They get paid for this work which creates an economy that is solely driven by creators themselves – they have access to these platforms from anywhere in the world so long as there’s an internet connection available.

    Read more: https://boldcreators.club/4-things-creator-economy-influencer-marketing/


    Chapter Marks:

    00:00 – 00:44 Intro

    00:45 – 09:00 History of influencer marketing and its current state
    09:01 – 13:11 different opportunities of income streams for influencers
    13:12 – 18:10 Examples of Influencer related products and what makes them successful
    18:11 – 22:10 Outlook to what other topics could dominate the creator economy in the next years

    23 min
  • 3 reasons why you should think of influencer marketing in Brazil

    This episode treats three reasons why you should consider doing influencer marketing in Brazil.

    For further research we recommend:

    https://boldcreators.club/brazils-growth-in-influencer-marketing/

    Let's connect!

    Linkedin: linkedin.com/company/bold-creators-club

    Instagram: instagram.com/boldcreatorsclub
    TikTok: tiktok.com/@boldcreatorsclub



    Some context for the episode:

    São Paulo is the economic and financial center of Brazil and South America as a whole, being its largest city with 12.2M inhabitants.

    This episode aims to give an overview why Brazil is so attractive for brands right now and in the upcoming years. We want to give you an idea how technology, the people’s mindset and the economic conditions support influencer marketing and brands which want to invest in these creators.

    1) Brazil is “new” to the mobile internet

    When it comes to the connectivity of mobile devices Brazil is years behind the US or Europe, but this development is not set. It would be more accurate to describe it as a deferred popularity of smartphones. Brazilians love their mobile devices – they just started buying them later than Europeans for various reasons (lower grade of wealth years ago, tech-companies did not focus on Brazil, etc.).

    In a huge country like Brazil a smartphone penetration between 40% and 50% – in the US the smartphone penetration in 2020 is at 84%. There is lots of growth potential in Brazil and with the usage of smartphones the growth of social media penetration goes often in line.

    2) Brazilians love social media platforms

    Brazilians are collectivists, they love to be around their friends and families and the independence of an individual is much less valued than for example in Germany or regions in Scandinavia. The need to connect with people and the impulse to express emotions and to share feeling is the perfect combination to build up a vibrant community on social media platforms.

    This community goes now all over Brazil and is worth 104M people, in other words: every second Brazilian is on social media, every third uses Instagram at least once per month. But the usage of social media is not limited to Instagram, for the Chinese brand TikTok Brazil is one of the key markets and for Kwai – a video platform similar to TikTok, but mostly unknown in Europe – Brazil is the key market worldwide.

    3) Ecommerce is just in the growth stage in Brazil

    The Brazilians are still less used to ecommerce than the Americans or Canadians, but it is only a matter of time until Brazil is at the stage in which developed countries are right now. Companies should take this as a chance to take on learnings from Europe and the US to build up a market share in Brazil’s fast growing digital world.

    Brazil’s growth in influencer marketing is based on three blocks, all combined equal to an enormous potential in Brazil, as the country has the technology, social media savvy people and the economic requirements to become one of the key players in the eCommerce of the 2020s.



    Chapter Marks: 

    0:00 - 0:25 Intro

    0:26 - 3:10 Case Study Rayssa Leal
    3:11 - 7:20 Case Study Juliette Freire
    7:21 - 12:29 High engagement rates and smartphone penetration
    12:30 - 15:00 Huge increase in eCommerce retail value in the future


    15 min
  • How to overcome 4 main challenges when expanding to Brazil

    This episode is about 4 challenges you will face when doing business in Brazil.

    For further research we recommend:

    https://boldcreators.club/4-challenges-when-doing-business-in-brazil/

    Let's connect!

    Linkedin: linkedin.com/company/bold-creators-club

    Instagram: instagram.com/boldcreatorsclub
    TikTok: tiktok.com/@boldcreatorsclub



    Some context for the episode:

    The world of influencer marketing is vast. It’s easy to get lost in all the options you could argue that Brazil is one of the most diverse and exciting countries in South America. The landmass spans across eleven time zones, with various climates from tropical to arid deserts found there as well. That is why there are several challenges to doing business in Brazil.

    The country also has a population size approaching 200 million people, which makes it more than twice the size of France or Spain’s population.

    It would make sense then for companies planning on doing business in Brazil to consider various factors when sending expatriates abroad.

    It seems many different steps need consideration before setting up international business relations for any corporation; these include culture, politics, language barriers, and company values and standards that must not differ from home country practices.

    Some countries require specific visas or work permits depending on how long one will stay within their borders.

    The “when in Rome” saying also applies at the business level. Companies that fail to correctly assess, learn about cultures, and adapt their practices will face many problems when entering a new market and doing business in Brazil.

    The Legal challenges of doing business in Brazil

    Brazil is a hot spot for commerce in the Americas and has its own set of laws when it comes to brands entering their borders. If you want your brand on store shelves or online stores by Christmas time this year, make sure that all legal procedures are taken care of now so as not to have any unforeseen delays later down the line!

    Brazil is a land that values family and togetherness. For this reason, the Brazilian laws of commerce are different from those in European or American countries. With these more lax regulations on business owners entering Brazil, companies need to understand which legal procedures they will need to endure before importing their brand into the country and doing business in Brazil.

    There are many regulations on imports in Brazil. All Brazilian imports must be authorized first, and the import license formalizes an import request identifying what product is being imported to how much of it will be brought into the country as well as who’s involved with importing this item to ensure that they have permission from all parties necessary for bringing something new across borders.


    Read further: boldcreators.club/4-challenges-when-doing-business-in-brazil/


    Chapter Marks:

    00:00 - 00:40 Intro

    00:41 - 04:45 Adapt to the culture
    04:46 - 07:30 Overcome language barriers
    07:31 - 13:46 How to deal with the unstable political situation
    13:46 - 21:01 Solve problems in the infrastructure

    22 min

About TikTok Talk - die erfolgreichsten Marken im TikTok Business

From the publisher's feed

Im TikTok Talk Podcast sprechen Florian Listl und Marvin Hammerschmidt regelmäßig mit den kreativen Köpfen hinter den führenden TikTok-Marken Deutschlands. Ob innovative Strategien von Red Bull oder…