2022 is here and it's time to reflect on our favourite influencer marketing & social media campaigns of 2021.

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TikTok - https://www.tiktok.com/@boldcreatorsclub

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2022 is here and it's time to reflect on our favourite influencer marketing & social media campaigns of 2021.

Check out our social media channels and visit our website. Links below:

TikTok - https://www.tiktok.com/@boldcreatorsclub

Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured

Linkedin -  https://www.linkedin.com/company/bold-creators-club

Website - https://boldcreators.club/

Some things to keep in mind when expanding with the help of influencer marketing:

Visit our website at: https://boldcreators.club/

There are three ways a brand can contact an influencer: 

- Working with an agency;

- Having an in-house influencer marketing team;

- Contacting the influencer directly.

In this episode, we discuss the best option for each brand.

Visit our website at: https://boldcreators.club/

The most common and most often mistake that brands that aren't experienced in influencer marketing make is to treat influencer marketing like paid ads. They ignore that the influencer is another stakeholder - unlike on paid ads where you can basically post what you want. So you need to pay attention to the influencer's agenda.

Brands also often miss the USP of an influencer. The influencer's main value is the trust he gets from the community.

Check out all the mistakes brands make when dealing with influencer marketing and how to avoid falling for those mistakes.

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Paid Ads allow brands to produce ads integrated into the internet environment while leveraging social media platforms like Facebook or Instagram as well as other websites where content can be sponsored by particular companies.

Options range from text and photo module ads, all the way up to a user’s “news feed” advertising directly by native advertisers using this more engaging medium as opposed to just standard web advertising on other sites with less interactivity.

With Paid Ads, companies get more reach, but numbers are not everything.

Influencer Marketing is what provides the true connexion between the communities and the brands. When used right, Influencer Marketing is a powerful tool.

Both forms of marketing have advantages and disadvantages. 

In this episode, we run deep through each one.

Check out the links below to know more:

Website: https://boldcreators.club/

TikTok: https://www.tiktok.com/@boldcreatorsclub

Instagram: https://www.instagram.com/boldcreatorsclub/

Youtube:  https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured

Blog: https://boldcreators.club/blog/

A recent study found that consumers who engage with online reviews are more likely to purchase from the company, as well as recommend it in person or mention them on social media pages like Facebook. UGC (User-Generated Content) has been known by many different names such as “online reviews” when discussing their impact within eCommerce companies.

When the pandemic hit, many consumers became less influenced by advertising and marketing. Brands have struggled to keep up with this change in consumer behaviour as it becomes more difficult for them than before due to their customers being so polarized about how they feel about different products or services these days – some will buy no matter what while others won’t even step foot into your store if you don’t carry something specific down from catalogues!

In this episode, we discuss why User-Generated content is one of the most important aspects of marketing.

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- Website: https://boldcreators.club

The biggest threat facing humanity might be climate change. Science has been warning us for a while, and as the years have gone by, we’ve heard more calls to grow sustainably despite this danger.

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Brands at large are beginning to embrace the concept of influencer marketing and it is primarily because of its ability to drive a higher return on investment.  The majority of marketers have begun to agree upon the power of influencer marketing in terms of generating both, quality traffic and customers.  This is where micro-influencers and macro-influencers emerge. Micro-influencers generate 7x more engagement than the average macro-influencers. The key to their success lies with their followers, who have a genuine interest in the content generated by them. This furthermore implies, that their followers are more likely to engage with the content posted by them, even if it is apparent that it is sponsored.  

This episode treats the Do’s and Dont’s when looking for the perfect influencer for your campaign.

For further research we recommend:

https://boldcreators.club/8-dos-and-donts-for-perfect-influencer/

Let's connect!

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Some context for the episode:

The more experience you have, the better. A targeting specialist who has established relationships with audiences that are interested in your product is something to be valued.

   Use search engines to look for the perfect influencer for your campaign

Many of us are familiar with the idea that influencers can make or break brands.

   Search for Hashtags

If you don’t know where to find your target audience, take a look at who is following the right people.

   Search for Niche influencers

You can follow these niche influencers and get recommendations for other accounts that they like or have interacted with in the past. You will also be given more options if your own account has liked posts from this person before as well.

   Check what competitors are doing

Study your competitors’ advertising by paying close attention to their posts on social media. From there, you should also compare and contrast the content with other similar accounts that are in a different industry.

   Use tools to facilitate the search

You can use tools to help you search for the best influencer for your campaign.

   Don’t choose based only on Engagement Rate

Influencer marketing is all about choosing the right people to work with, but Engagement Rate can’t be your only criteria. If you search by “ER > 5%,” there may be many hidden gems that will never get found because they didn’t have enough engagement.

Lastly, don’t go only for macro or mega influencers and consider reaching out to an influencer marketing agency!

Read more: https://boldcreators.club/8-dos-and-donts-for-perfect-influencer/