Get ready to dive into the world of social media for driving instructors with Keanan LA and Terry Cook.

This conversation highlights the importance of utilizing platforms like TikTok to engage with younger audiences and promote road safety in a fun and relatable way. Keanan shares his journey from actor to road safety presenter, emphasizing that creating engaging content doesn't require perfection; it's about being authentic and enjoying the process.

The discussion also covers practical tips for beginners, such as leveraging trending content and managing online comments, ensuring that instructors can confidently navigate the digital landscape. As they explore the balance between creativity and strategy, you'll discover valuable insights to elevate your own social media game while keeping the tone light and humorous.

Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.

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Keanan LA and Terry Cook dive into the dynamic world of social media in the latest instalment of the Instructor Podcast, specifically focusing on the impactful platform of TikTok. They explore the strategies driving engagement and the delicate balance between creating viral content without veering into clickbait territory. Keanan, who has become a prominent figure in road safety via engaging videos, shares his journey from presenting educational content to leveraging his expertise in the realm of social media. The conversation highlights the importance of authenticity in content creation, emphasizing that instructors should strive to express their true selves rather than mimic trending styles that may not align with their message. This episode serves as a valuable resource for driving instructors looking to enhance their digital presence and connect with a younger audience, offering practical tips on how to craft relatable, informative, and entertaining content that resonates with viewers.

Through their insightful dialogue, Keanan and Terry dissect the nuances of TikTok's algorithm, explaining how content is promoted based on engagement metrics rather than sheer follower count. They address the significance of interaction with viewers, encouraging instructors to engage with comments to foster community and build a loyal audience. Cook's anecdotes about his own experiences with feedback—both positive and negative—illustrate how navigating social media can be a double-edged sword, but ultimately rewarding for those who remain dedicated to their craft. With actionable advice and a candid discussion about the challenges and triumphs of content creation, this episode empowers instructors to embrace the digital age and utilize social media as a tool for growth and connection.

Takeaways:

• TikTok is currently the best platform for driving instructors to reach younger audiences.
• Creating engaging content requires understanding trends; don't hesitate to experiment with different styles.
• Consistency in posting is crucial; aim for three to five times a day for visibility.
• Engagement with comments, even negative ones, can boost your video's performance significantly.
• Don't stress about going viral initially; focus on enjoying the content creation process.
• Use your unique skills or hobbies to differentiate your content and attract viewers.