Does the future of environmental stewardship depend more on innovation or regulation? In Time to Think Small, Todd Myers argues that protecting the planet requires small, decentralized technologies, like smartphone apps, rather than sweeping top‐​down government programs. The book explores how these brand‐​new approaches are already helping to win some of the most important environmental struggles humanity faces, including fighting climate change, combating pollution in drinking water, protecting endangered animals, and keeping plastic out of the oceans. Personal technologies are transforming how we address environmental challenges by enhancing the power of individuals to conserve nature. This tremendous power is not only growing but also has the benefit of being independent of shifts in political leadership. And while governments act slowly, lightly regulated companies and nonprofits are comparatively nimble innovators in a marketplace of ideas. Can human ingenuity and free enterprise sidestep political gridlock, diplomatic friction, and bureaucracy to create solutions to our most pressing environmental problems?

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