You’ve heard this story before—at least, you think you have: a defunct heritage brand gets dragged out of retirement, dusted off, and slapped onto some generic quartz movement. A name without a soul. But that’s not what happened here. The Hampden Watch Company wasn’t just revived—it was rebuilt by the same family that’s quietly kept American watchmaking alive for over a century. And it all started with a single gift between a father and son.

What does it take for a town to rename itself after a single man? In the case of Thomaston, Connecticut, it wasn’t conquest, expansion, or calamity that sparked change—it was the steady tick of a clock and the quiet persistence of legacy.

Before it was a military icon, Marathon was a promise—one born from a family’s quiet devotion to precision, trust, and time that endures. Forged in the fires of war and refined in the hands of soldiers, pilots, and rescue teams, Marathon didn’t follow trends—it followed purpose. This is the story of a watchmaker that chose duty over luxury, and built its name on endurance, one mission at a time.

Times Ticking was featured on Entrepreneur’s Problem Solvers podcast!

The episode is out now, and the hosts called it “one of the most tactical and actionable interviews in a long time.”

We had a great time sharing our story and breaking down the strategy behind how we bring timepieces to life.

Hope you enjoy the episode!

Entrepreneur’s Problem Solvers podcasthttps://open.spotify.com/show/5ZT6XUncMPXlbXPdTFrdUe

When Aryna Sabalenka hoisted her second U.S. Open trophy under a sky of fireworks, something else stole the spotlight. It wasn’t just her power or her poise—but what shimmered on her wrist. A rare, six-figure rainbow creation from Audemars Piguet. And once you hear the story behind it, you’ll never look at tennis—or watches—the same way again.

The story begins in 2011, in the vibrant heart of Hong Kong. A group of watchmakers dared to challenge the norms of luxury horology. Why should tourbillons, the pinnacle of mechanical craftsmanship, remain the domain of the ultra-rich and the Swiss? They believed in something revolutionary—that beauty and precision could be crafted in unexpected places.

They believed time shouldn’t belong to the few... so they built a legacy for everyone. This is the rise—and the quiet fall—of Helbros. And the reason for their fall might just surprise you. Stay with me, because the story behind their legacy is one every watch lover—and dreamer—needs to hear.

Football has always been a game of inches—and seconds. From the roar of the kickoff to the drama of the final drive, time is its invisible heartbeat, pulsing through every play. So when the NFL named Breitling its first official luxury timepiece partner, it wasn’t just a business move—it was a collision of precision and passion. A Swiss watchmaker known for timing pilots and adventurers is now measuring the moments that make football immortal.

Before Rolex ruled the wrists of the world… one man crossed an ocean with nothing but a dream and a pocket full of gears. His name? Dietrich Gruen. What he built revolutionized watchmaking. But why did his empire vanish? This forgotten legacy is one of the most fascinating stories in horological history.

When the Bulova Accutron debuted in 1960, it didn’t just tell time—it redefined it. As the world’s first fully electronic watch powered by a tuning fork, the Accutron introduced a revolutionary level of precision that left traditional mechanical timepieces behind. With its iconic hum and futuristic design, it became a symbol of innovation, influencing everything from space missions to Cold War defense systems. Here are some fascinating things you probably didn’t know about this groundbreaking timekeeping marvel.