Ever wonder how those magical Christmas stores that stay open all year actually survive — or who’s shopping there in July? In this episode, the Christmas Cousins take a deep dive into the fascinating, slightly bonkers world of year-round Christmas shops...and maybe an epic Cousin Seth story!

From the iconic Bronner’s Christmas Wonderland in Frankenmuth, Michigan — the world’s largest Christmas store — to small, family-run ornament shops in seaside towns, we unwrap the history, the economics, and the unshakable holiday spirit that keeps these festive places alive long after the lights come down.

Cousin Seth asks the hard-hitting questions (“Do they play Christmas music… all year?”), while Cousin Chad explores what drives people to keep the magic going 365 days a year. Expect laughs, wonder, and maybe even a newfound respect for the brave souls who live in a permanent winter wonderland.