On this episode, we discuss the upcoming deer hunting season and getting ready for it. We interview Zach Clark from Big & J Attractants to talk about using deer attractants effectively. Zach shares his background in marketing and sales at the company, as well as his own lifelong experience as a deer hunter.

Zach explains the importance of using nutritional attractants rather than just empty calories like corn. He highlights Big & J's focus on deer nutrition, with a team of PhD nutritionists formulating their products. Zach advises against just dumping out large piles of attractant, and instead suggests starting small and letting deer get accustomed to the new scent. He also recommends mixing attractants with corn to slow down consumption.

The discussion covers common mistakes people make with attractants, the seasonality of different products, and dealing with non-target species like raccoons. Zach emphasizes that attractants are not a silver bullet, and that proper hunting strategy and scouting are still essential. Overall, the podcast provides useful tips for effectively using deer attractants as part of a comprehensive hunting approach.