Hosts: Renee Chuichiarelli & Julie Parks

In this Career mini-series episode, Hammer & Heels (Renee & Julie) unpack one of the most underrated skills in a trade professional’s toolkit — self-branding. Whether you’re defining your personal image or shaping how your department is viewed, your brand determines how others trust, engage, and value your work.

Who Are You (or Your Department)? – Identify your values, authenticity, and risk profile. How do you show up in your organization and community?

What Do You Do? – Define your scope: import, export, compliance, or operations — and what sets you apart.

Who Do You Work For? – Understand how company size, industry, and complexity influence your brand and the story you tell.

How Do You Operate? – Highlight what makes you passionate and effective. Use AI tools to refine your personal branding statement and showcase your strengths.

Renee and Julie share practical examples, including using AI to craft branding statements that truly capture who you are. Julie’s own example:

“Turning global trade complexity into a strategic advantage — from borders to bottom line.”

👉 This week’s action item: Answer the four branding questions for yourself (or your department). Revisit how you and your team are perceived, and refresh your personal or professional brand statement to match where you are today.

Join the Trade Geeks Community at Global Training Center and tell Renee & Julie:

Did you go through the four branding questions?

How would you describe your personal or departmental brand?

What’s one thing you’ll change to strengthen that brand?

Hosts:

Producer:

🎙️ New TIPS episodes every Tuesday.

Presented by: Global Training Center — providing education, consulting, workshops, and compliance resources for trade professionals.

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