What do you do when the pandemic forces you to lose one of your primary sources of revenue?

Well, that’s the predicament the Tire Industry Association found itself in around mid-March last year. When states started to go into lockdown, the association had to cancel its in-person, hands-on training sessions, which made up a majority of its training and a large chunk of its revenue.

In this episode, we speak with Kevin Rohlwing, senior vice president of training for the Tire Industry Association. We delve into:

- Why TIA added retails sales management training [1:54 audio]

- How COVID-19 affected TIA training and improved its training staff’s skills [4:44 audio]

- How TIA transitioned into a virtual learning environment [5:21 audio]

- Feedback and the origins behind adding Commercial Tire Service training in Spanish [9:09 audio]

Updates to TIA training programs, including what to expect in the latest Automotive Tire Service program update [1:50 audio]

Listen here or subscribe to What's Treading with Tire Review on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

Google Play: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

YouTube: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA

For information about Tire Industry Association training programs, go to tireindustry.org.