Marketplace

‘Tis the season — wait, that’s not the real thing!


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Remember those Christmastime Coca-Cola ads from the ’90s and early aughts? A caravan of red trucks snakes through picturesque towns, delivering holiday cheer in the form of good old-fashioned Coke. The company just released a new version, meant to invoke nostalgia for the Yule of yesteryear. And in the true spirit of 2024, it’s AI-generated. Will all our ads be AI-made soon? Or is human creativity still key? Also in this episode: A dogecoin influencer weighs his options, a startup wants to put EV chargers in lampposts and unit labor costs may tell us where inflation is headed.

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MarketplaceBy Marketplace

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