This week on The ETCs, Eddie Gonzalez talks to the head of Twitter Sports TJ Adeshola. The two discuss the future of social media, and Twitter's unique place in the landscape as the platform of ideas and users articulating their thoughts rather than projecting images. TJ and Eddie also talk about their journeys from ESPN to their current platforms, as well as the future of digital content and their emphasis on diversity and inclusion. Finally, TJ discusses his busy weekends at the Super Bowl and the NBA's All Star Weekend, the Tweet Suites at both events, networking as a self-proclaimed introvert and much, much more.