To Affinity and Beyond - Decision Intelligence for Retail

In this episode we welcome Andy Tudor, CEO of Clekt, a data optimisation business. Andy has previously held senior roles with retailers such as WH Smiths, Monsoon Accessorize and Debenhams, which is reflected in his deep understanding of retail and what it takes to succeed in a tough market.

We talk about Clekt and their mission to help organisations drive value from data. We discuss how consumer expectations have changed over time and how data, analytics and technology hold the key to meeting them. And we touch on a subject close to our hearts, the future of physical shopping and our high streets.

As always, if you have any questions about the episode or any suggestions for future guests and topics, please get in touch.

To learn more about Clekt visit https://clekt.co.uk/ or connect with Andy on LinkedIn at https://www.linkedin.com/in/andy-tudor-0b46194/.

For more about Hyper visit www.hyper-group.co.uk or connect with Pete Denby on LinkedIn at www.linkedin.com/in/peter-denby.

In our first full episode we explore affinity analytics and its commercial application. We discuss what affinity analytics actually is and how it can be used in conjunction with other data science techniques, such as attribution and customer need states.

In a highly accessible episode we focus on which major brands are using affinity analytics to create customer insight, deliver exceptional customer experiences and optimise their decision making.

We bust the myth that affinity analytics only relates to marketing personalisation, talking about how major brands such as Netflix, Spotify, Nike, Airbnb and McDonalds and either do apply or have the potential to apply affinity analytics to improve decisions across a range of business areas.

Examples include optimising product range / assortment, pricing, personalisation and supply chain, each one key for retailers and brands to achieve success in a highly competitive market.

The show is hosted by Pete Denby and features his co-founders at Hyper Group, Adam Barrowcliff, Damon Bryan and Tom Hill. They bring their considerable experience working in leading retailers, consumer brands, data, analytics and technology companies to the fore, demonstrating their clear passion for the topic throughout.

We hope you enjoy the show and welcome any feedback or suggestions for future episodes. Please connect through www.linkedin.com/in/peter-denby or [email protected].

Happy listening.