To Affinity and Beyond - Decision Intelligence for Retail

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

We're back with a new season - focusing on everything customer loyalty.

Monolithic SaaS platforms promise you the world - but they can't deliver flexibility.

This episode explores composable alternatives to rigid SaaS and uncovers the missing layer in a modern retail loyalty stack.

There's more on our website: hyperfinity.ai/loyalty

Resources mentioned in the conversation: https://softwarecontractsolutions.com/gartner-top-strategic-technology-trends-for-2022/?utm_source=chatgpt.com

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

We're back with a new season - focusing on everything customer loyalty.

Ineffective loyalty programmes are a real budget drain. Relying on a one-size-fits-all approach means retailers are missing an opportunity.

This episode digs into decision intelligence and how it can drive real customer behaviour change. We're arguing it's the future of loyalty.

There's more on our website: hyperfinity.ai/loyalty

Resources mentioned in the conversation: [Book] How Brands Grow: What Marketers Don't Know by Byron Sharp

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

We're back with a new season - focusing on everything customer loyalty.

Loyalty programmes are everywhere in retail these days. But there's one huge hurdle marketing teams consistently face: convincing the finance department that loyalty is worth the investment.

So how do you justify the costs associated with loyalty schemes when your CFO is eyeing that budget line with scepticism?

This episode dives into measurement and how it's the answer marketeers are looking for.

There's more on our website: hyperfinity.ai/loyalty

Resources mentioned in the conversation: https://www.retailgazette.co.uk/blog/2025/04/ms-archie-norman/

This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

In the final episode of season two, we’re looking back at the topics we’ve covered over the last couple of months. Host Peter Denby walks through sound bites from each episode – from demand forecasting and decision intelligence to location planning and 2023’s retail trends.

Resource one: The state of retail in 2023, part one – https://hyperfinity.ai/resources/the-state-of-retail-in-2023-part-one

Resource two: The state of retail in 2023, part two – https://hyperfinity.ai/resources/the-state-of-retail-in-2023-part-two

Resource three: Why is demand forecasting a huge opportunity

Resource four: What is decision intelligence for retail? – https://hyperfinity.ai/resources/what-is-decision-intelligence-for-retail

Resource five: Why should I buy from you? – https://hyperfinity.ai/resources/why-should-i-buy-from-you

Resource six: From data to devotion: How to create loyal customers

Resource seven: What’s the future of decision intelligence? – https://hyperfinity.ai/resources/what-is-the-future-of-decision-intelligence

Resource eight: Why should data inform a retailer’s location? –

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This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

In this episode, we’re covering location planning. Host Peter Denby is joined by Asheeka Hyde, Dunelm’s Head of Trading Analytics, to discuss how retailers use data and analytics to power crucial location decisions.

Resources

Resource one: A retailer’s location often determines its

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This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

In this episode, we’re going back to our roots. Host Peter Denby is joined by Dr Lorien Pratt, the co-inventor of decision intelligence (DI), to discuss how it came about, why businesses need it, how organisations can get started with DI, and it’s potential for the future.

Resource one: ‘Link’ is Dr Lorien Pratt’s first book on decision intelligence – www.linkthebook.com

Resource two: We produce 2.5 quintillion bites of data every single day – https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/?sh=189f6f8c60ba

Resource three: A survey by McKinsey found only 20% of respondents are confident their business excels at decision making – https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/decision-making-in-the-age-of-urgency

Resource four: ‘The DI Handbook’ is Dr Lorien Pratt’s second book about decision intelligence, which will be published this year – www.dihandbook.com

Resource five: ‘Getting Started with Decision Intelligence’ is Dr Lorien Pratt’s eight-week course on decision intelligence – www.gettingstartedwithdi.com

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This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

The key to business growth and success is retaining customers. Join host Peter Denby and Costa Coffee’s Ed Child, as they discuss how data plays a vital role in creating loyal customers.

Resource one: The importance of customer loyalty – https://www.forbes.com/sites/forbesagencycouncil/2020/01/29/the-value-of-investing-in-loyal-customers/?sh=31b68a0921f6

Resource two: Existing customers spend 31% more than new customers and are 50% more likely to try new products – https://www.business2community.com/customer-experience/why-your-existing-customers-are-your-best-customers-02199165

Resource three: It costs anywhere from 5 to 25 times more to acquire rather than retain customers – https://blog.hubspot.com/service/customer-acquisition-study?o=73761&t=1578940954&z=196547&sh=1&_ga=2.55216299.1241445799.1578941068-1887897038.1530105100

Resource four: The benefits of customer loyalty programmes – https://www.indeed.com/career-advice/career-development/benefits-of-loyalty-programs

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This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

Tune in as we explore how retail is changing; common archetypes; and the importance of retailers understanding and delivering on their value proposition.

This time, our host Peter Denby is joined by Ian Shepherd, a former executive who led Pan-European retail, consumer and hospitality businesses such as Sky, Game Group and Odeon and UCI cinemas. Ian’s now a retail-focussed NED and Chair and advisor to retailers, investors, and innovative start-ups.

Resource one: Moving Tribes newsletter – https://movingtribes.substack.com/

Resource two: Reinventing Retail, Ian Shepherd – https://www.amazon.co.uk/Reinventing-Retail-rules-drive-profits/dp/1292270772

Resource three: The Average is Always Wrong, Ian Shepherd – https://www.amazon.co.uk/Average-Always-Wrong-real-world-business/dp/0857198122/

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This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

This episode demystifies decision intelligence; a fast-growing tech category that’s rapidly being adopted by leading retailers. Our host Peter Denby is joined by fellow co-founders Adam Barrowcliff (Chief Data Officer) and Damon Bryan (Chief Technology Officer).

Resource one: Dr Lorien Pratt and Mark Zangari, The New Science of Decision Engineering. Telecom Asia. September 2008.

Resource two: Cassie Kozyrkov’s definition of decision intelligence – https://decision.substack.com/about

Resource three: Alibaba’s top ten technology trends for 2023 – https://www.alibabagroup.com/en-US/document-1549931199227494400

Resource four: Gartner predicts more than a third of businesses will employ decision intelligence in the next two years – https://www.gartner.co.uk/en/information-technology/insights/data-and-analytics-essential-guides

Resource five: Forbes’ definition of decision intelligence – https://www.forbes.com/sites/forbestechcouncil/2022/05/25/is-decision-intelligence-the-new-ai/?sh=51b2f7464e42

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This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

This time, we’re exploring demand forecasting – a process that’s widely considered imperative to get right in order to run a successful retail business. Our host Peter Denby is joined by fellow co-founder and Chief Customer Officer Thomas Hill.

Resource one: Wikipedia’s definition of demand forecasting – https://en.wikipedia.org/wiki/Demand_forecasting

Resource two: a second definition of demand forecasting, by global fulfilment software ShipBob – https://www.shipbob.com/uk/blog/demand-forecasting/#what-is

Resource three: Amazon is using machine learning to forecast demand – https://www.forbes.com/sites/amazonwebservices/2021/12/03/predicting-the-future-of-demand-how-amazon-is-reinventing-forecasting-with-machine-learning/?sh=7c9c56b01b6b

Resource four: 2015 research by IHL Group found overstocks and out-of-stocks cost retailers across the globe $1.1 trillion in lost revenue – https://retailwire.com/discussion/retailers-suffer-the-high-cost-of-overstocks-and-out-of-stocks/

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