To Be Blunt

"At the end of the day, I don't care what anybody tells you. Is a better experience, whether that dabbles concentrate, whether that's an edible tincture, you are capturing the true essence of the plant with this extraction. We're not adding anything; we're not taking anything away." - Cliff Haney

Explore the Art of Solventless Extraction with Shayda Torabi and her guest Cliff Haney! Learn about the four pillars of this craft: heat, water, ice, and pressure, and understand why top cannabis brands are flocking to this method and how it results in products brimming with aromatic terpenes and unparalleled shelf stability. Cliff peels back the nuances of ice water extraction and the crucial roles of strain genetics, yields, and trichomes. Plus, get an insider's look into the TURP guide, the bridge between brands and discerning consumers. Ignite your curiosity about solventless with us!

[00:00 - 08:10] Dive into Product Analysis and the Evolving Regulatory Landscape

[08:10 - 15:48] Evolution of Cannabis Extraction: From Distillate to Solventless and Full Spectrum

[15:49 - 23:22] Uncovering the Benefits of Solventless Extraction

[23:23 - 31:30] Exploring the Advantages of Washing vs. Pressing

[31:31 - 39:13] Nuances of Premium Cannabis Products in Evolving Markets

[39:13 - 46:52] The Effects of Refrigerating Cannabis Concentrates

[46:53 - 54:50] Cannabis Trends and Techniques

[54:50 - 59:21] Cannabis Expansion and Ethical Integration from Europe to the US

Connect with Cliff!

Linkedin and Instagram

Go to

https://www.terpguide.com/

Cliff Haney is the Co-founder of TerpGuide. He has spent the last five years setting up some of the world's most extensive solventless extraction facilities. He's had the unique opportunity to sample top-notch terps at hash competitions throughout the US. Outside of work, Cliff takes pleasure in snowboarding, piloting his drone, crafting content, and indulging in thrifting

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market

⌨️ TOBEBLUNTPOD.com

🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍🏼

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

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"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other pieces of the plant. I think that's a key differentiator." - Diana Eberlein

Dive into cannabis beverages exploring low-dose THC, the hemp vs. marijuana showdown, crafty cannabis concoctions, and more!

In today's episode, host Shayda Torabi celebrates the fifth anniversary of its Restart CBC brand, while expert Diana Eberlein, from Source Technology and Cannabis Beverage Association members, sheds light on industry shifts, tastes, laws, and making cannabis accessible. They also discuss self-regulation and the National Drink Cannabis Day on August 20th, an initiative by the Cannabis Media Council.

Tune in to grasp the transformative potential of cannabis beverage and their impact on the industry!

[00:00 - 08:13] Celebrating 5 Years of Cannabis Business

[08:13 - 15:24] Introducing Diana Eberlein: Exploring Cannabis Beverages, Emulsion Technology, and the Future of CPG

[15:24 - 22:07] Exploring the Split in Cannabis Beverage Flavor Profiles: Low-Dose vs High-Dose

[22:07 - 29:20] Exploring Cannabis Trends: Dosages, Formats, and Market Demand

[29:20 - 36:21] A Look at the Future of Hemp Derived and Marijuana Derived Products

[36:22 - 43:08] Exploring the Social and Economic Impacts of Low Dose Products

[43:09 - 49:52] Exploring the Opportunities and Challenges of Cannabis-Derived and Hemp-Derived THC Beverages

[49:52 - 56:35] Celebrate National Drink Cannabis Day and Learn How to Enjoy Cannabis Beverages Safely

[56:35 - 1:00:24] Closing Segment

Diana Eberlein currently leads Marketing & Business Development at SōRSE Technology, a leading water-soluble technology for infusing cannabis beverages, food, supplements, and personal care products. Leveraging her 10+ years’ experience in entertainment marketing specializing in brand development, experiential marketing, and celebrity partnerships, Eberlein develops the strategy behind all events, PR, and advertising.

SōRSE currently powers the leading THC, Hemp D9, and CBD-infused beverages, including Cann, Mad Tasty, Leisuretown, Rebel Rabbit, and more.

As a cannabis advocate and an infused beverage enthusiast, Eberlein became the chair of the Cannabis Beverage Association at the beginning of 2023, which focuses on beverage category awareness, government and regulatory affairs, and representing infused beverages across the US. Eberlein is also a member of the Cannabis Marketing Association and the Forbes Agency Council.

Connect with Diana!

Linkedin and Instagram

Or go to www.sorsetech.com and

https://cannabisbeverageassociation.org/

And Linkedin:

https://www.linkedin.com/company/sorsetech/

https://www.linkedin.com/company/cannabisbeverageassociation

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market

⌨️ TOBEBLUNTPOD.com

🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

⭐️⭐️⭐️⭐️⭐️

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And forward to a friend! ⏩

Thank you for reading To Be Blunt. This post is public so feel free to share it.

"The brand is kind of the representation of all of the good or bad things that the customer or the purchasing public perceives around the brand" - Seth Gardenswartz

In this episode of To Be Blunt, host Shayda Torabi and guest Seth Gardenswartz, founder of Black Garden Law, explore the art of creating and safeguarding a compelling brand, understanding business goals, legal insights, and effective marketing practices. Discover valuable strategies to develop your brand in the competitive cannabis market, including quality products, federal trademark protection, local community engagement, and strategic partnerships.

[00:11 - 08:30] Exploring the Challenges of Marketing Cannabis Skincare and Topicals

[08:30 - 16:08] Exploring the Future of Cannabis Branding

[16:08 - 23:18] How Cannabis Businesses Can Benefit from Strategic Marketing and Counseling

[23:19 - 30:57] Exploring the Challenges of Establishing Cannabis Brands and Trademark Protection

[30:57 - 38:43] Challenges and Strategies for Long-Term Success

[38:44 - 46:04] Harnessing Brand Equity and Building Codependent Relationships: The Keys to Success in the Cannabis Industry

[46:04 - 53:32] Exploring the Challenges of Building a Successful Cannabis Brand in a Maturing Market

[53:33 - 00:47] Scaling Local Brands to National Success

[00:48 - 01:07:42] Closing Segment

Seth Gardenswartz is a marketing guy who somehow wound up in law school. His specialties include trademarks, brand development, craft beverages, cannabis, IP licensing, e-commerce, digital media, and general business law. Seth co-founded Blackgarden Law with his partner Candice Owens to create a boutique business law firm representing high-growth ventures. They quickly established a substantial practice in the tech start-up and craft beer industries. When recreational cannabis became legal in their home state, they swiftly moved into the market to focus on corporate structure, finance, and brand protection for this rapidly growing industry. Now with a tight-knit group of business attorneys, they represent cannabis brands nationwide.

Connect with Seth!

Linkedin and Instagram

Go to

https://www.blackgardenlaw.com/

Resources Mentioned:

https://www.allure.com/story/cbd-beauty

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market

⌨️ TOBEBLUNTPOD.com

🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍🏼

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

⭐️⭐️⭐️⭐️⭐️

Leave a 5 star review on Apple podcast or Spotify

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Thank you for reading To Be Blunt. This post is public so feel free to share it.

"Data is the new oil data is the new goal. So what we have in our database is a direct tie between COA and user outcome on a person-by-person basis. That's a highly valuable data set." - Eric Mercado

Are you ready to tune in for a glimpse into the future of personalized cannabis shopping?

In this episode of To Be Blunt, join Eric Mercado, the Co-Founder of Terpli, as he unveils their groundbreaking AI budtender. Discover the advantages of e-commerce in the cannabis industry, strategies for customer loyalty, and the upcoming beta launch of their chat GPT-powered cannabis recommendation engine. 

Discover the future of customer loyalty and data-driven brand differentiation in this captivating conversation!

[00:00 - 07:30] Eric Mercado's Journey to Trailblazing the Path for Cannabis Marketing

[07:30 - 15:10] Revolutionizing Cannabis Consumption: Personalized Recommendations, Online Dominance, and the Tech-Savvy Generation

[15:11 - 22:16] Navigating the Challenges and Solutions in Consumer Experience

[22:16 - 29:23] Terpli’s Plug and Play Solution for Increased Conversion and Customer Loyalty

[29:23 - 37:12] Revolutionizing Cannabis Retail with Adaptive AI and Machine Learning for Enhanced Customer Experience and Loyalty

[37:13 - 44:30] How to Leverage Data for Better Recommendations

[44:30 - 51:36] Leveraging Reviews to Create a Chat GPT-Fueled Cannabis Recommendation Engine

[51:36 - 01:03:33] Terpli’s Tech-Driven Solutions for Live Inventory, Brand Differentiation, and Sponsorship Opportunities

Eric Mercado is the Co-Founder of Terpli and a catalyst for growth, innovation, and problem-solving. His passion lies in constant improvement for teams, clients, colleagues, and himself. A high-performing founder, business advisor, Big 4 assurance manager, and CPA, he has a demonstrated history of exemplary work ethic, quality, and teaming. As an SMU alumnus with an MS in Accounting, he exhibits an entrepreneurial spirit as well as a keen eye for risk assessment and process improvement. He has experience in everything from Startup to IPO - including FP&A, systems setup and management, Sales, Talent Acquisition and HR, Business Development, M&A and transactions due diligence, financial statement audits, and PCAOB inspection.

Connect with Eric!

Linkedin and Instagram

Go to terpli.io

Resources Mentioned:

https://www.reuters.com/business/finance/mastercard-demands-termination-cannabis-purchases-its-debit-cards-2023-07-26/

https://bringmethenews.com/minnesota-lifestyle/what-you-need-to-know-about-marijuana-legalization-in-minnesota

https://www.marijuanamoment.net/senate-committee-chairman-says-marijuana-banking-bill-actually-wont-get-a-vote-this-summer-despite-his-goal-lobbyist-reports/

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market

⌨️ TOBEBLUNTPOD.com

🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍🏼

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

⭐️⭐️⭐️⭐️⭐️

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And forward to a friend! ⏩

Thank you for reading To Be Blunt. This post is public so feel free to share it.

"You better get ready to play your A-game, and you'd better get tough and get a strong backbone and figure out who you can align with that can help you succeed because you can not succeed alone in this business." - Kim Prince

Want to know how to get your Cannabis brand in the spotlight?

In today's episode, Shayda Torabi shares valuable insights on how to navigate the world of publicity and media in the cannabis space, discussing recent news such as the relaxation of regulations for hemp and CBD, Twitter's cannabis-friendly advertising policy, and the Cannabis Media Council's Full Spectrum Report.

Also, her guest, Kim Prince, who is the founder of Proven Media, a marketing and communications firm based in Carefree, Arizona, shares insights on navigating publicity and media in the cannabis space, discussing topics like responsible advertising, media partnerships, and working with influencers. They also discuss celebrity-endorsed cannabis brands and success stories. Listeners gain valuable tips on PR strategies for the evolving cannabis industry, emphasizing authenticity and building relationships with reporters.

Tune in now and get ready for an informative discussion on media PR strategies specifically tailored for those in the cannabis space!

[00:00 - 07:37] How to Succeed in the Cannabis Industry with a Strong Backbone and Allies

[07:37 - 14:59] Celebrity-Endorsed Cannabis Brands Making Waves in California Market

[14:59 - 22:25] From Corporate Career to Cannabis Industry

[22:26 - 30:16] Building Relationships and Trust

[30:17 - 37:25] How Influencers Can Help Tell the Story

[37:25 - 45:12] Exploring the Benefits of Influencer Marketing and the PESO Model for Paid and Earned Media

[45:13 - 53:05] Exploring the Pros and Cons of Media Exposure

[53:05 - 01:00:30] Creating a Successful Media PR Plan

[01:00:30 - 01:06:34] Creating Authentic Relationships and Bringing Creative Solutions to the Cannabis Industry

Kim Prince is the CEO and founder of Proven Media, a well-established, reputable, results-oriented agency serving B2B and B2C cannabis companies throughout North America. She brings more than 20 years of B2B and B2C corporate marketing campaigns to the table and has a proficient background in corporate messaging strategies, public relations, and strategic planning for corporations, brands, and C-level executives. Her passion is to help strong, complex businesses and their visionaries reach their goals.

Connect with Kim!

Linkedin and Facebook

https://www.provenmedia.com/

E-mail: [email protected]

https://www.statista.com/statistics/879805/cannabis-ad-spend-north-america/

https://digiday.com/marketing/twitter-now-allows-cannabis-advertising-and-brands-are-ready-to-spend-to-test-and-learn-on-the-platform/

https://digiday.com/marketing/as-cannabis-advertising-goes-mainstream-guidelines-become-necessary/

https://www.cannabismediacouncil.com/full-spectrum-guidelines-2023

https://www.ftc.gov/news-events/news/press-releases/2023/07/ftc-sends-cease-desist-letters-fda-companies-selling-edible-products-containing-delta-8-thc

https://www.rollingstone.com/culture-council/articles/cannabis-beverages-what-marketers-should-know-current-trends-1234787144/

https://bdsa.com/wp-content/uploads/2021/11/Whats-Next-for-Cannabis-Beverages-After-a-Booming-Summer.pdf

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market

⌨️ TOBEBLUNTPOD.com

🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍🏼

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

⭐️⭐️⭐️⭐️⭐️

Leave a 5 star review on Apple podcast or Spotify

And forward to a friend! ⏩

Thank you for reading To Be Blunt. This post is public so feel free to share it.

"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine Wolf

With more competition than ever in the cannabis industry, building a strong brand identity is critical to success!

In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute, to explore how cannabis brands can create a distinctive personality that resonates with consumers and sets them apart from the competition. Guests will share their own unique stories and experiences in the industry and discuss how they successfully navigated through different challenges and obstacles. Listeners will gain insight into how to develop a brand personality that aligns with their business goals and appeals to their target audience.

[00:11 - 07:56] From Seed to Brand

[07:56 - 15:41] Crafting a Compelling Identity for Your Cannabis Brand

[15:41 - 22:11] Discovering the "Why" Behind Your Brand

[22:11 - 28:46] Tips for Differentiating Yourself and Connecting with Your Audience

[28:47 - 36:14] Consumer Insights and the Power of Effective Branding

[36:14 - 43:06] Reinvigorating the Brand: Refreshing Logos, Packaging, and Values

[43:06 - 49:53] Codifying Company Values for Long-Term Brand Strength

[49:53 - 01:01:41] SOPs, Branding, and Company Culture in the Cannabis Industry

Joe Hodas, Chief Marketing Officer at Wana Brands, is an Experienced Marketing and Operations Executive with a demonstrated history of working in cannabis, travel, and tourism, consumer packaged goods (CPG), as well as fast-casual dining, and healthcare--all through the lens of the brand.

Connect with Joe through!

Linkedin,or go to https://www.wanabrands.com/

Katherine Wolf, Chief Marketing and Operations Officer at Malek's Premium Cannabis is a cannabis marketer, branding specialist, and writer. She has a B.S. in Marketing & Economics from The University of Tampa and a background in branding, digital marketing, and copywriting and editing for both B2B and B2C brands from the startup to enterprise level.

Connect with Katherine through!

Linkedin,or go to https://www.malekspremiumcannabis.com/

John Shute, CEO at PufCreativ, is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry. He has been awarded “2020 Colorado CEO of the Year” by CEO Monthly and "2020 Marketer of the Year" by ADCANN.

Connect with John through!

Linkedin, or go to https://pufcreativ.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

"The more that we de-stigmatize cannabis, the more that we all win." - Brianna Kilcullen

Are you aware of Hemp's Potential to Revolutionize the Textile Industry?

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Brianna Kilcullen, who offers valuable insights on how hemp can reshape the US textile market and contribute to sustainable infrastructure. This valuable information serves as a guide for investors, farmers, innovators, and engineers, providing practical advice on how to collaboratively build a robust and thriving infrastructure for the burgeoning US hemp industry.

[00:00 - 08:12] Missouri Tests Plain Packaging for Cannabis Products to Protect Children from Accidental Consumption and Poisoning

[08:12 - 15:48] Navigating Legalities and Building a Hemp-Based Industry

[15:48 - 24:05] Exploring Hemp's Underdog Energy and History

[24:05 - 31:53] Reviving Domestic Industry, Driving Innovation, and Overcoming Fear

[31:53 - 39:59] Unraveling the Global Supply Chain and Exploring New Possibilities

[40:00 - 47:26] Advocating for Ethical and Transparent Hemp Sourcing in the Textile Industry

[47:26 - 54:59] Financing the Hemp Industry for Sustainable Growth and Economic Resilience

[54:59 - 61:38] Exploring the Potential of Hemp, Sustainable Manufacturing, and Industry Education

Brianna Kilcullen is the founder of Anact and is originally from Atlantic Beach, FL. In 2019, she helped legalize hemp in Florida while launching Anact. Prior to starting Anact, she worked in the apparel industry for prAna, a subsidiary of Columbia Sportswear and Under Armour, traveling to 40+ countries and working in factories on almost every continent. She is a dual citizen of the US and Ireland.

Connect with Brianna!

Linkedin and Instagram

Go to https://anactglobal.com/

Resources Mentioned:

https://www.marijuanamoment.net/rfk-jr-pledges-to-legalize-marijuana-and-psychedelics-using-revenue-to-fund-farms-where-people-recovering-from-drug-addiction-can-grow-organic-food/

https://www.wmur.com/article/new-hampshire-medical-marijuana-dispensaries-sales/44370545#

https://psychedelics.berkeley.edu/berkeley-psychedelics-survey-2023/

https://moberlymonitor.com/stories/missouri-to-be-testing-ground-on-plain-packaging-for-cannabis-products,43718

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

"We want to bring integrity and efficacy to an industry where there are a lot of people who choose to operate in a gray area and cause it's so consumer-driven, we have to be on the front lines." - Jesse Kerns

Join Jesse Kerns, co-founder of New Bloom Labs, as he discusses about the critical role of lab testing in ensuring the safety of cannabis products. Delve into the world of cannabis testing, exploring different test types, seed-to-sale tracking, and the impact of the 2018 hemp bill on industry standards. Discover how New Bloom Labs approaches testing novel cannabinoids while prioritizing accredited standards and the need for rigorous quality control.

With a focus on consumer protection, this episode is your guide to the cannabis landscape.

[00:00 - 07:50] Revolutionizing Cannabis Testing and Quality Control in Emerging Markets

[07:50 - 15:09] Ensuring Compliance and Quality in Every Batch

[15:09 - 22:57] Quality Control Measures for Hemp and High THC Cannabis

[22:57 - 30:16] The Role of Texas Hemp Coalition and New Bloom Labs in the Evolving Hemp Market and Consumer Safety

[30:16 - 37:54] Navigating the Gray Area of Cannabis Testing

[37:54 - 44:58] Exploring the Impact of Hemp Legislation, Self-Regulation, and Education

[44:58 - 52:00] Bringing Integrity and Efficacy to the Cannabis Industry

[52:00 - 58:26] Embracing Industry Transformation

Jesse Kerns was born in Greene County, Tennessee. Jesse was always drawn to the mountains, streams, and the great outdoors. Starting his career in stock car racing, he learned important values of teamwork, efficiency, and determination. Transitioning to become a land broker, Jesse brought his passion for conservation and farming to help clients with land ownership and management in Chattanooga.

In 2019, Jesse co-founded New Bloom Labs and immersed himself in the cannabis industry. Now, he leads the company's expansion into new markets, utilizing his diverse background and efficiency. Eager to connect with cannabis producers nationwide, Jesse is driven to establish relationships and contribute to the industry's growth.

Connect with Jesse!

Go to Linkedin, Facebook, and Instagram

or visit https://www.newbloomlabs.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

"It's not that synthetics are inherently bad. It's there are bad ways to synthesize, and there are good ways to synthesize." - Shayda Torabi

Do you want to know how Cannabis and Psychedelics Converge?

Join Shayda as she explores the overlap between cannabis and psychedelics. Experience her accounts from the MAPS Psychedelic Science Conference and the Cannabis Marketing Association's Summit. Uncover the efforts to legalize psychedelic therapy and the implications for medical use.

Discover challenges around regulation, competition for market share, and use of synthetic cannabinoids, and hear best practices for brands looking to compete in this industry.

[00:00 - 08:35] Exploring the Synergy Between Cannabis and Psychedelics

[08:35 - 16:58] Unveiling the Pros and Cons of Psychedelic Legalization

[16:59 - 24:49] Exploring the Convergence of Natural and Synthetic Cannabis

[24:50 - 32:46] Quality Products, Chemistry Insights, and Effective Marketing Strategies

[32:48 - 40:15] A Deep Dive into Negotiation, Expansion, and Meeting the Press

[40:15 - 48:58] Regulation, Safety, and the Future of the Industry

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs.

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes.

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about."

Are you ready to unlock the hidden potential of cannabis SEO?

Join us on the "To Be Blunt" podcast as Matthew Shterenberg, CEO of Deeproots Partners, reveals the secrets of local search, the Google "Vicinity Update," and the art of captivating content and branding. Explore the latest news on Alabama's medical marijuana program, Rhode Island's Cannabis Control Commission, and Twitch's ban on cannabis content.

Tune in now for a transformative journey into optimizing SEO for cannabis brands!

[00:00 - 07:32] Denver's Week of Marijuana Events, Licensing, and Legal Discussions

[07:32 - 15:40] From Music Dreams to Cannabis SEO: The Journey of Matthew Shterenberg and Deeproots Partners

[15:40 - 23:42] Finding Success in the Cannabis Industry: Passion, Strategy, and Optimism

[23:42 - 31:31] Google Maps Algorithm, Local Industries and the Impact on SEO Strategies

[31:31 - 39:51] Strategies for Google Maps Rankings and Visibility

[39:51 - 47:34] Navigating Censorship and Emerging Search Trends

[47:34 - 55:08] Navigating Google's Categorization and Compliance

[55:08 - 03:01] The Evolving Landscape of Cannabis Marketing: Regional Focus, SEO Strategies, and Industry Insights

Matthew Shterenberg is the co-founder of deeproots partners, an SEO focused digital agency that helps cannabis dispensaries sell more weed. He is cannabis industry veteran, who in the last 7 years has guided marketing and sales strategies for well-known brands like Papa & Barkley, Dom Pen, Sherbinskis, and retail companies like Grassdoor, Body and Mind, Airfield, Hyperwolf and more. 

Matt has proven himself time and again to business leaders with his deep understanding of cannabis consumer behavior which drives lucrative strategies that drive millions in revenue.

In his free time, Matt enjoys his life-long passion of music and playing the drums. 

Connect with Matthew!

Go to LinkedIn: https://www.linkedin.com/in/matthew-shterenberg-272235b9/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

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