Narratives help shape our society, culture and environment, entrenching beliefs that can help — or harm — our planet and human rights. Tsering Yangzom Lama, story manager at Greenpeace International, joins Mongabay's podcast to explain how dominant narratives — stories shaped by existing power structures and institutions — often undergird destructive industries and favor the powerful and the wealthy, and to discuss what people can do to counter such narratives.

In this interview, she expands upon thoughts shared in the essay "How to Reject Dominant Narratives," from the new book Tools to Save Our Home Planet, published by Patagonia Books.

"A dominant narrative in reality would be anything that supports the status quo … what we have right now is a system in which we're trashing the world in which a small minority is profiting off of that destruction, and in which the vast majority of humanity does not have the basic necessities for a dignified human existence," she says.

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Image Credit: Emergent tree in the Amazon Rainforest, Ecuador. Image by Rhett A. Butler/Mongabay.

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Timecodes

(00:00) What is a dominant narrative?

(08:04) Understand how they work

(12:56) Countering the narrative

(17:56) Making a more compelling appeal

(20:31) The real goal is to change our conditions

(23:32) When movements get co-opted

(26:20) Conversation is key

(28:49) Creating a narrative where none exists