Send us a text
Little Ms. Julie Felss Masino, the somewhat new CEO of Crackle Barrel has publicly lowered herself down to the Hank Johnson stupid level. Yes sir, she had plenty of warnings and advisements of caution from the Investors, one in particular, Mr. Sardar Jiglari who told her as far back as May 2024: “Cracker Barrel is not a broken brand, but it has a broken board.” He also shared that rebranding Crackle Barrel was an: “obvious folly.”
But nope, little Ms. Julie, surrounded by her Woke Team, one of which was her newly hired Chief of Marketing Officer Ms. Sarah Moore from MGM Resorts International, released the annual report (dated September 2024) that they now have a Diversity, Equity and Inclusion section, featuring it’s seven Business Resource Groups for promoting “diverse members,” Black leaders, “Hispanic and Latino culture,” “LGBTQ+ Awareness,” military veterans and women leaders.
You can’t make this up! With all the history we have, little Ms. Julie thought she was not only morally superior, but the smartest person in the room. Despite the words of caution, she pressed on and wasted hundreds of millions of dollars to rebrand a highly successful business that was perfectly fine. However, Crackle Barrel didn’t set well with the Woke crowd. It was too old fashion, to Southern, too White, and according to the idiots she listened to, wasn’t appealing to the minority Woke folks. In other words, she wanted to change or erase a part of American culture via her Woke agenda.
So Ms. Julie,……how’s it working out for you now?