Vaccine and surgery hesitancy isn’t just a human healthcare challenge; veterinary teams are seeing it more often in exam rooms across the country. In this episode of The Veterinary Viewfinder, cohosts Dr. Ernie Ward and Beckie Mossor, MPA, RVT, take a deep dive into the rising trend of pet parent hesitancy around core vaccines and routine surgical procedures like spays, neuters, and dental cleanings

The conversation covers how internet misinformation, personal beliefs, and changing cultural norms are driving some clients to question the necessity, safety, or ethics of traditional veterinary recommendations.

Dr. Ward and Beckie share practical ways veterinary professionals can respond with empathy while maintaining high standards of care. They discuss strategies to build trust, avoid confrontation, and reframe conversations to focus on animal welfare and preventive health.

Whether you're facing pushback about a rabies booster or a client declining a critical dental procedure, this episode offers clear guidance to help your team feel prepared and unified. If your practice is seeing more resistance during treatment plan discussions, this is a must-listen for every veterinary professional.

🎧 Listen, learn, and share with your team today!

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