Is Good Nut a genius brand name or a branding disaster? That is just one of the things Kirby Hasseman and Jade Crider get into on this week's episode of Better Merch...Better Marketing. They also break down what Instagram's return to office announcement signals for businesses everywhere and make the case for why newsletters are not just alive in 2026 — they are one of the most powerful marketing tools you have. Plus the Splish is this week's Product of the Week.

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